Podcast

Podcast #11: Brand Based vs. Direct Response Advertising

“Brand Based vs. Direct Response Advertising” 

An audio recording as presented from our Conference Call Presented on November 1, 2012 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore how branding is achieved, effective Direct Response Marketing for Proprietary Post Secondary, the role of Social Media and more.

Along this same topic, you can watch this great video with some straight forward words of wisdom from the greatest advertising man in history, David Ogilvy, on Direct Response Advertising and following your ROI – a worthwhile watch! Read more