Posts

[Podcast] Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

[Bite-Sized Big Ideas] A Peek Around The Corner

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Social media messes you should know about

Unscrupulous marketers create their share of social media messes.

Photo by Alice Achterhof on Unsplash

Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.

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Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

Read more

[Podcast] How To Create A Culture of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

Read more

Get Better Leads and Protect Your Brand

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

Read more

Events

NACC 2018 Annual Conference & AGM

Enrollment Resources will be at the NACC 2018 Annual Conference & AGM in Ottawa, ON from October 24th to 26th. Visit Sterling and Gregg at booth #20, and be sure to check out our presentation “30 Tips in 30 Minutes.”

Established in 1896, the National Association of Career Colleges (NACC) continues to serve its members and support students of regulated career colleges.  NACC acts as an umbrella organization for its affiliated provincial career college associations. All NACC members meet the highest regulatory standards, ensuring the best possible education for their students. Read more here.

2018 NYS Career School Convention

Enrollment Resources will be at the 2018 NYS Career School Convention in Hauppauge, New York from October 24th to 25th.

The Coalition of New York State Career Schools is an association of trade and business schools that are licensed by the New York State Education Department’s Bureau of Proprietary School Supervision. As licensed schools, they have all met state mandated criteria for curriculum, facilities, teacher licensure and financial accountability. Their faculty, administration, programs, and placement assistance provide real opportunities for success and advancement in the career path chosen. Read more here.

2018 AACS Annual Convention & Expo

Enrollment Resources will be at the 2018 AACS Annual Convention & Expo in Lake Buena Vista, FL from October 19th to 22nd. Visit Scott and Tom at booth #108, and be sure to check out “Strategizing with Industry Experts” – a high-energy, round-robin type exercise, where we will share best practices in Enrollment Management, Marketing and Admissions.

Founded in 1924, the AACS is a national, non-profit association open to all privately owned schools of cosmetology arts & sciences. Membership is comprised of cosmetology, skin, nail, barbering and massage schools. Read more here.

2018 CVTA Fall Conference

Enrollment Resources will be at the 2018 CVTA Fall Conference in St. Louis, Missouri from October 17th to 19th. Visit Suzanne and Tom at our booth!

The Commercial Vehicle Training Association (CVTA) is the largest association of commercial truck driving schools. Working with Carrier and Associate members on critical industry issues, CVTA is promoting highway safety through quality training. Read more here.

Podcast

Podcast #44: Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

Podcast #42: How to Create a Culture Of Innovation

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.