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The Hidden Motivations Of Your Prospective Students

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of our World-Class Enrollment series, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters you’ll hear more about in the podcast.

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

Read more

Enrollment Management Minute: Improving Revenues

At Enrollment Resources, we’ve found schools often try to improve their revenues by doing the following three tactics, all of which are strategically counterproductive:

  1. Adding program offerings, even if they are marginal in terms of viability
  2. Hiring more recruiters
  3. Searching for more pools of traffic that can be potentially converted into something

Tiny tweaks can make a big difference

Most schools can improve revenues in the 20-30% range without incurring costs by identifying the intersection points within their enrollment management process and making minor process-improvement tweaks.

Reference Book: The Goal. Reference material: Enrollment Resources blog.

Will ACICS be disbanded?

ACICS is getting hassled, buckle up.

Thirteen US Attorney Generals are asking to disband ACICS. My prediction: human nature being what it is site visits will become more intense because regulators don’t need Attorney Generals hassling them.

Put in the extra effort right now to ensure that your education, financial aid and, in particular, career service processes are top flight, just in case your site visit regulator is extra-vigilant. Pay specific attention to career services outcomes as they relate to admissions.

Factor Demographics into Your Planning

City College enrollment levels dropped 26%, school critics were miffed, citing San Francisco’s population increase. The critics don’t understand Demographics.

Millennials (19-35 years old) are the traditional Community College target and a huge cohort. Gen Z (<19 years old) are about 2/3 the size of millennials. Point being is this: Community Colleges historically go after the <19-year-old market.

No wonder enrollment numbers are falling at Community Colleges.

Tip:

Factor Demographics into all of your planning.

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Podcast

Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

Read more

Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

Read more

Podcast #37: 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

  1. Create Buzz
  2. Capture Interest
  3. Generate a Lead
  4. Build a Culture That Obsesses About a Positive First Impression
  5. Optimize the Interview to Start Ratio
  6. Enrollment Retention Marketing
  7. B2B Marketing for Career Services

They also shared some thought-starters that you can immediately implement in your Enrollment Management Processes. Here’s a quick peek:

Read more

[Podcast] Mistakes Schools make with Social Media

“Mistakes Schools Make with Social Media”
An audio recording and notes as presented from our Conference Presented on January 16th, 2013 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore the social media landscape, common mistakes schools make and the best ways to utilize the technology.

In the past year we’ve seen schools attempt to harness social media sites such as Facebook, LinkedIn and Twitter as direct response lead generators… and we saw it fail. Read more

Podcast #11: Brand Based vs. Direct Response Advertising

“Brand Based vs. Direct Response Advertising” 

An audio recording as presented from our Conference Call Presented on November 1, 2012 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore how branding is achieved, effective Direct Response Marketing for Proprietary Post Secondary, the role of Social Media and more.

Along this same topic, you can watch this great video with some straight forward words of wisdom from the greatest advertising man in history, David Ogilvy, on Direct Response Advertising and following your ROI – a worthwhile watch! Read more

Podcast #8: Where the Leverage is in Your Admissions Department

“How Do Your Admissions Counselors Spend their Day?  How Should They?”
An audio recording and notes as presented from the 2012 APSCU Conference Presented on July 31st, 2012 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc. & Martin Lind of Velocify (Leads360).

On July 31st, 2012, Gregg , Shane & Martin  presented a session based on their successful Admissions Productivity presentation focused on Maximizing Enrollment Productivity at the 2012 APSCU Conference in Las Vegas, NV.

The presentation included research findings from a study of approximately 600 Admissions Reps over the course of 6 months. Download the audio and follow along with the process improvement notes below for insights on common Admissions behaviors and areas for improved ROI. Read more

Podcast #6: 2012 – A Look into the Future of Education Marketing

2012 – A SWOT Analysis Looking into the Future of Education Marketing

An audio recording and notes as presented from our Webinar Presented on January 5th, 2012 by Gregg Meiklejohn of Enrollment Resources Inc. Read more