Posts

How To Optimize Enrollment Revenue With Lean Management

How To Optimize Enrollment Revenue With Lean Management from Enrollment ResourcesYou are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

Read more

Google’s Mission: Content vs. User Context

Content vs. User Context - The Main Takeaways Of Google Marketing Live, 2019Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

Read more

[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Read more

[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

Read more

Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

Read more

Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

Read more

What Limitations will you Accept?

business-man-going-through-mazeAs a school, do you sell a two year associate degree in Business Admin for $20,000 with a starting wage of $18 an hour? Or a four month Nano degree for $4,500 which gets you in the door starting at $15 an hour?

We were intrigued by this recent article posted by Bob Adkins, CEO of Gray Associates, on Higher Education Strategy: What Limitations on Future Choices Will We Accept?   You can download the white paper on this article here.

Our thoughts are that using strategic marketing, there is much that can be done with this approach – a Business Admin certificate with specialty in Agribusiness would work very well with a school in the Midwest, for example. You could then follow with second, third and fourth sales, earn while you learn kinds of programs.

The main problem with using a price constraint in strategy is it limits marketing channels to generate leads. That is assuming, of course, the model of the last ten years is used. If one uses an efficient well developed lead generation model, then price constraint with upsells later is likely the best way to go.

What do you think?

Podcast

Podcast #47: Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Listen to episode #47 of The Enrollment Management Round Table Podcast to learn…

  • Small process improvements that you can use immediately to improve revenues within your school without having to buy advertising or hire people
  • The one test that will immediately improve and heighten the persuasion of all your headlines, sales propositions and other messaging
  • How to capture the benefits of lean management at your school

Take the first steps toward small changes that will have a substantial and lasting impact at your school.

Transcript available here.