Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-12-28 09:21:482020-12-28 09:21:48Are You Ready For A Strong January?
The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.
At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.
Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.
Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.
Takeaways include:
Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
What worked and what didn’t. What we think will work for the next six months – and what to avoid.
Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.
Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!
Higher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.
On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.
Takeaways include:
Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
How to use optimum timing sequences to engage with prospective students at the first point of contact.
How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
When and how to communicate with a prospective student depending on where they are in their interest journey.
Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!
Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.
The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.
At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.
Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.
Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.
Takeaways include:
Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
What worked and what didn’t. What we think will work for the next six months – and what to avoid.
Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.
Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-10-05 10:31:462021-02-02 13:37:55Podcast: The ROI Of Split Testing
Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-08-20 11:42:302021-02-02 13:38:06Podcast #52: How To Set Up Effective Remote Admissions Fast
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!
Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.
On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.
Takeaways include:
Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
How to use optimum timing sequences to engage with prospective students at the first point of contact.
How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
When and how to communicate with a prospective student depending on where they are in their interest journey.
Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!
Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.
Our review of why your landing pages are letting you down was so popular earlier this month that we’re holding an encore this Tuesday, June 30. If you are curious about how you can increase the effectiveness of your school’s landing pages and website with simple best practices you can do yourself, join us at 11 am PST / 2 pm EST.
Takeaways include:
A best practice review of effective landing page layouts
The current best practices for website layout and copy
CTA best practices – learn how Calls to Action increase both conversion rates and lead quality
If you would like your landing pages or website reviewed LIVE using best practices, please reach out to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2020-06-26 08:31:142020-06-26 08:34:07Client-Only Personal Marketing Huddle – June 30
This week, our panel will discuss ways that your school can get every last ounce of value from your marketing budget, and every last opportunity out of your admissions and retention efforts during the pandemic.
For seventeen years, Enrollment Resources has been developing tools and strategies that help our clients increase student enrollment and revenue without spending more on marketing or hiring additional staff. Register today and join us and our guests, Jennifer Flood and John Assunto, on June 17th for insights into how you can stretch your school’s marketing and admissions dollars through this pandemic and beyond.
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.