Posts

Are You Ready For A Strong January?

Are you ready to support your high-intent Explorers in January? - A post from Enrollment Resources

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

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The Enrollment Builder Best-Practice Virtual Conference

The Enrollment Builder Best-Practice Virtual ConferenceWe’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

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Now What? Enrollment Management Lessons (So Far) [Panel]

Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

Enrollment Resources Earns A+ BBB Rating

Enrollment Resources Earns A+ Better Business Bureau (BBB) Rating

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

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[Podcast] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment ResourcesIn this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

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[Transcript] Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources Transcript

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand. 

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Where Marketing Meets Admissions [Panel Discussion]

Where Marketing Meets Admissions - Webinar From Enrollment Resources

Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.

On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.

Takeaways include:

  • Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
  • How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
  • How to use optimum timing sequences to engage with prospective students at the first point of contact.
  • How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
  • When and how to communicate with a prospective student depending on where they are in their interest journey.

Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!

Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.

Register now!

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Podcast

Now What? Enrollment Management Lessons (So Far) [Panel]

Now What? Enrollment Management Lessons (So Far) - A webinar from Enrollment Resources

The pandemic has significantly disrupted the Enrollment Management Process. In this new world, very few Marketing, Admissions, and Retention best practices still hold up without innovative modifications.

At the start of this crisis, most schools needed a way to survive; concrete ways to keep Admissions staff connected and efficient in this brand new, often piecemeal, remote environment.

Six months into this upheaval, schools now need to position themselves to weather the next storm — whatever that may be.

Now What? Enrollment Management Lessons (So Far)
Date: Thursday, October 29th, 2020
Time: 11 a.m. PST / 2 p.m. EST
Presenters: Gregg Meiklejohn, Shane Sparks, and Tom King

Register Now!

Our April webinar prepared you to organize an immediate and effective Remote Admissions Program. In Thursday’s discussion, we share the Enrollment Management lessons we’ve learned so far through supporting our clients these past several challenging months. We’ll also explore what may come next and how schools can prepare.

Takeaways include:

  • Real-world results. What did the last six months look like for schools that took advantage of the Remote Admissions Pathway in Virtual Adviser?
  • Research. The key elements helping schools through the mess in terms of Marketing, Admissions, and Retention.
  • What worked and what didn’t. What we think will work for the next six months – and what to avoid.
  • Looking ahead. Positioning for the next wave of COVID, price destruction via online education, the U.S. elections, and more.
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar.

Have questions you’d like covered by the panel? Please include them in your registration. We will ensure the panel spends time on them!

Podcast: The ROI Of Split Testing

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Podcast #52: How To Set Up Effective Remote Admissions Fast

Enrollment Management Round Table with Enrollment Resources

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Podcast #51: Where Marketing Meets Admissions

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!

Read the transcript here.

Subscribe to our free Training Library to stream this podcast.

Where Marketing Meets Admissions [Panel Discussion]

Where Marketing Meets Admissions - Webinar From Enrollment Resources

Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.

On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.

Takeaways include:

  • Why there is a disconnect between the prospective student, the school’s Marketing, and the Admissions endeavors.
  • How to pre-heat and properly qualify interest at the Marketing stage so Admissions folks can work with interested Explorers instead of loosely interested people.
  • How to use optimum timing sequences to engage with prospective students at the first point of contact.
  • How to mix your use of voice mail, email, sales letters, and text messages to communicate with an Explorer without being annoying.
  • When and how to communicate with a prospective student depending on where they are in their interest journey.

Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!

Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.

Register now!

Client-Only Personal Marketing Huddle – June 30

Our review of why your landing pages are letting you down was so popular earlier this month that we’re holding an encore this Tuesday, June 30. If you are curious about how you can increase the effectiveness of your school’s landing pages and website with simple best practices you can do yourself, join us at 11 am PST / 2 pm EST.

Takeaways include:

  • A best practice review of effective landing page layouts
  • The current best practices for website layout and copy
  • CTA best practices – learn how Calls to Action increase both conversion rates and lead quality

If you would like your landing pages or website reviewed LIVE using best practices, please reach out to your ER Rep, and we will make sure to address them on the call.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.

Stretching Marketing And Admissions Dollars Amid The Pandemic [Panel Discussion]

Stretching Marketing And Admissions Dollars Amid The Pandemic - Webinar From Enrollment ResourcesThis week, our panel will discuss ways that your school can get every last ounce of value from your marketing budget, and every last opportunity out of your admissions and retention efforts during the pandemic.

For seventeen years, Enrollment Resources has been developing tools and strategies that help our clients increase student enrollment and revenue without spending more on marketing or hiring additional staff. Register today and join us and our guests, Jennifer Flood and John Assunto, on June 17th for insights into how you can stretch your school’s marketing and admissions dollars through this pandemic and beyond.

Register Now!