There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy […]
https://enrollmentresources.com/wp-content/uploads/2021/02/Recent-Changes-In-The-Paid-Search-Environment-And-How-They-Can-Affect-Your-School.jpeg7201280Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2021-02-02 09:45:452021-02-25 08:13:39Recent Changes In The Paid Search Environment And How They Can Affect Your School [VIDEO]
Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-12-28 09:21:482020-12-28 09:21:48Are You Ready For A Strong January?
The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-09-28 09:53:042021-02-02 13:22:49[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%
The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-07-17 12:28:462021-02-02 13:32:10[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2020-04-14 11:54:532020-05-15 08:21:26Immediate Steps To Set Up For Virtual Admissions
Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I was expecting a Shortage of Work layoff notice, but the long-term employees told me not to worry.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2020-04-06 09:26:382020-04-09 12:08:13How Persistence Pays In Hard Times In Business
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.