Beware the Pettiness of Marketing Agencies
Photo by Kev Seto on Unsplash
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.
What happened?
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The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.
“Great, what changed?” I asked.
“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”
Something didn’t feel right. I got curious…
