Posts

Why Andrew Will Never Get Fired From His VP Marketing Position

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

  • Tremendous design skills
  • Tremendous copywriting or persuasive communication skills
  • The ability to split test
  • Building brand through excellent social media campaigns
  • The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

Start 2018 With Fresh Eyes

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of our World-Class Enrollment series, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters you’ll hear more about in the podcast.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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Stop advertising by accident with Scientific Advertising

A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]

What risk mitigation questions are you asking?

We were having a beer together lately, reflecting on our relationships with our clients. We landed on the insight that in addition to schools buying services based on benefits, they also buy on risk mitigation. Let’s say a marketing company promises a school a big benefit. If promises are not kept, a nightmare could unravel before your eyes: your school is financially compromised due to some crazy-assed idea a vendor brings you that was poorly thought through and/or implemented. Many purchasing our services are senior staff. School leaders don’t need their well-developed careers partially ruined by having a vendor not come through on a promise or do something unethical. Read more

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Podcast

Podcast #39: 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. Here’s a peek:

Read more

Podcast #38: 24 Tips on How to Create a World-Class Enrollment Process – Part 2

In part two of “24 Tips on How to Create a World-Class Enrollment Process”, our panelists dive into the details of how to generate leads by capturing interest and creating buzz. It all begins with attracting those quality students that will find their fit with your school’s program. Doing so stems from thought-starters like these:

Read more

Podcast #37: 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

  1. Create Buzz
  2. Capture Interest
  3. Generate a Lead
  4. Build a Culture That Obsesses About a Positive First Impression
  5. Optimize the Interview to Start Ratio
  6. Enrollment Retention Marketing
  7. B2B Marketing for Career Services

They also shared some thought-starters that you can immediately implement in your Enrollment Management Processes. Here’s a quick peek:

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[Podcast] Mistakes Schools make with Social Media

“Mistakes Schools Make with Social Media”
An audio recording and notes as presented from our Conference Presented on January 16th, 2013 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.

In this concise talk, Shane and Gregg explore the social media landscape, common mistakes schools make and the best ways to utilize the technology.

In the past year we’ve seen schools attempt to harness social media sites such as Facebook, LinkedIn and Twitter as direct response lead generators… and we saw it fail. Read more

Podcast #7: Panel Discussion on Disruptors in Higher Education

On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.

Panelists on the call included:

  • Shane Sparks, Co-Founder Enrollment Resources
  • Martin Lind, Education Vertical Manager with Leads 360, Inc.
  • Ryan Busch, Publisher at Today’s Campus Magazine
  • Fred Carini, VP of Admissions & Marketing at Milan Institute

The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.

Podcast #5: Marketing Differences between Not For Profit and For Profit Schools

“Marketing Differences for For Profit and Not For Profit Schools”
An audio recording and notes as presented from our Webinar
Presented on August 16th, 2011 by Gregg Meiklejohn of Enrollment Resources Inc. & Martin Lind of Velocify (Leads360).

In this 30 minute call, look deeper into the differences in marketing approach from for profit and not for profit schools across North America.  What can these two education systems learn from each other to increase enrollment despite a regulatory environment that isn’t always equal. Thought leaders, Gregg Meiklejohn and Martin Lind delve into their research on this very interesting topic.