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Career Education Review Article

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Enrollment Resources co-founder, Shane Sparks, was recently featured in an article in the Career Education Review on “The Top 3 Coming Trends for Education Marketers”

Download a PDF here.

Picture Perfect Web Pages

How the Right Balance of Images & Copy on Your Website Can Mean a Big Return in Conversions

A number of us here at Enrollment Resources (ER) recently attended an interesting webinar put on by MarketingExperiments, an internet-based research lab dedicated to conducting experiments in optimizing sales and marketing processes. After the webinar, we got to talking about a topic that comes up again and again when we’re looking at and designing web pages: “Images vs. Copy.”

We’re always trying to help schools articulate their offering in a way that is clear, distinct, and speaks directly to the target market. Most often we do this through copy.

This webinar was a great reminder of the power that a good image can have (and the unfortunate power that a poor image can have too). Read more

[Case Study] UVic MBA Program Combat Competitive Market

Enrollment Resources Helps UVic MBA Program Combat Competitive Market and Increase Enrollment

“Some places think they can sell you something but Enrollment Resource knows Post Secondary and that’s what we needed. We needed to work with someone who ‘gets it’. Going through the Enrollment Resources program has really helped us hone our systems” Pat Elemans, Assistant Dean and MBA Program Director of the University of Victoria (UVic) Masters in Business Administration (MBA) program

UVicElemans faced some unique challenges in her role in the MBA program at the University of Victoria. As a specialty school within the larger public post secondary institution, Elemans and her staff operate in the heart of a very competitive industry.

“I’d like to say we’re in a market where we have thousands and thousands of applicants and we can pick and choose the brightest and the best – it’s unfortunately not a market like that at all. It’s a very competitive market so we wanted to make sure that the systems we had in place were working.  If not, are there better systems out there that we should be using?” said Elemans. Read more

[Case Study] How to Increase School Revenues

Today, in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage your time and money to increase school revenue. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30% per year without a huge stress on infrastructure. Yet in growing organically, one can often get steamrolled by competitors who grab market share at a greater pace or simply lose the potential of a program opportunity. Nature abhors a vacuum. Slow organic growth particularly when rolling out a new program or geography often doesn’t do the trick in the cut and thrust world of marketing. Read more

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