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Google’s Mission: Content vs. User Context

Content vs. User Context - The Main Takeaways Of Google Marketing Live, 2019Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

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Three Questions to Ask BEFORE Hiring a Marketing Agency

The marketing agencies available to help you reach your goals are as varied as the schools we serve. If you’re trying to dig through offerings to see which firm is best positioned to help you, you’re probably confused. So many firms talk about your branding, websites, their proprietary software, SEO, Social Media, Paid Search and design management – how do you make sense of it? At Enrollment Resources, we pursue the truth. We think it is important that you get the best service for you. We’ll tell you if we don’t think we can help you and we’re paid on our performance only. Whether you are hiring us or not, we think these three questions are what you need to ask when doing your research.

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[Case Study] Spa Tech Institute – Improve Lead Flow

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How Enrollment Resources helped Spatech Institute improve lead flow

“If we were not already developed to the point where we had been in the lead generation when we started working together, I estimate we would have likely seen a 40-50% increase in the quantity of good leads coming in. Because we had already jump-started the process before beginning work with [ER] we’ve actually seen about a 10% increase – but that 10% in a degenerating market is a victory.“ – Kris Stecker, Owner, Spatech Institute

Spa Tech Institute is a four-campus chain based in Massachusetts and Maine. Owner Kris Stecker recognized there were issues within its enrollment process but struggled to articulate problems.

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