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man telling a secret to shocked woman

Reputation is ¾ of Everything

I was leafing through Douglas Magazine, an excellent tome on local business issues. I came across an excellent article written by an old friend Mike Wicks, a reputable dude who has made his living in sales training, writing, etc… Mike’s article was about the value of a reputation from an empirical perspective. In other words, one can attach a financial score to a weak reputation and it’s not pretty. Mike’s article got me thinking about a few things on this topic;

Product Delivery is the premix for Reputation

My partner Shane Sparks and I are fond of saying “Nothing can destroy a crappy business like a great Ad Campaign.” The outcome of a branding effort is to leave the consumer with kind of a buyer’s insurance policy that they are making good choices. If a business is delivering crap, the branding efforts will not grab, and it will simply accelerate negative word-of-mouth. Read more

[Release] Higher Education Marketers awarded Google Adwords Certified Partner status

Adwords Certified Partner

Enrollment Resources Inc has been awarded Google Adwords Certified Partner status by search engine giant Google, as announced today. Read more