Posts

[Podcast] Elephant In The Room – How To Promote When On Gainful Employment Probation

Gainful Employment Rules have been adopted by the Department of Education as of this summer. Some experts are stating that as a result of this ruling up to one third of all programs presently being offered will have to go “on probation.”  Subject to a successful legal appeal by APSCU, some schools will start to see “probation deficiency letters” at the end of this year.

A deficiency letter simply states that a given program(s) that you offer does not meet Gainful Employment Guidelines. A deficiency is loosely described as when student loan payments exceed 12% of first year’s gross income. If this happens two out of three years, a school cannot use federal student loan funding. If grad payments float between eight and twelve percent four out of five years, the school loses its funding.  Read more

[Podcast] Turning Gainful Employment Regulations Lemons Into Lemonade

As presented on June 10, 2014 with Enrollment Resources Co-Founders, Gregg Meiklejohn and Shane Sparks, and Dr. Rita Girondi, President of Training Masters. This concise talk covers the new Gainful Employment Regulations and ways that schools can make the best of the changes.

The New Gainful Employment Regulations have been finalized. APSCU and other affected institutions have done an excellent job of communicating the information and what it means for schools. APSCU has documented in its analysis that over 20% of present programs could be negatively affected along with more than 40% of current students. This is serious stuff.  Read more

Federal Communication Commission Regulations

The following is a brief we issued to clients in anticipation of the new FCC regs governing telephone consent. We provide the information below for information purposes only. This does NOT constitute legal or professional counsel.

Updated Ruling under the TCPA (Telephone Consumer Protection Act) for Mobile and Landline Consent Regulations

Effective October 16, 2013

There are revised rules under the FCC for Cell phone and landline telemarketing calls using  auto-dialers and pre-recorded messages.   As of October 16th,  expressed written consent will be required from the consumer and documented by the seller. Read more

Presidential Plan to Partner with Community Colleges

President Obama has proposed an $8 billion College to Careers transition program. I’m assuming Community Colleges by definition are the State Funded publicly owned institutions. Assuming this is correct, then I’m sorry but I’m not feeling much Valentine’s love regarding this announcement.

Read more

Job Placement Rates Spark Lawsuit & Regulatory Restrictions

Startling Trend a Warning for Private-Post Secondary

A blog post by Higher Ed Watch was brought to our attention recently, and it raises some red flags for Private Post-Secondary schools. The article brings up some interesting points about the actual impact of new regulations within Private Post-Secondary.

Read more

[Audio & Notes] Things You Can’t Say or Write

“Things You Can No Longer Say or Write After July 1st” affecting US Title IV schools.
An audio recording and notes as presented from our Conference Call
Presented by Shane Sparks and Gregg Meiklejohn of Enrollment Resources Inc.

Employability

  1. Avoid using the BLS stats on national averages, if it does not accurately reflect local employment. Recommended to use local stats that are documented and avoid BLS generalized employment references
  2. Avoid salary claims – don’t make them unless you can prove it from graduate stats
  3. Avoid generalized placement statistics that are not accurate – whether it’s student, accreditor or government
  4. No Help Wanted advertising whatsoever – avoid posting ads in the help wanted section of classifieds and on “job postings” for sites such as craigslist, kijiji. Need to check to see if your lead providers and affiliates are doing this.
  5. Relationship to employers promoted to suggest connections IMPLY better job opportunities
  6. “Lifetime placement” – don’t make this claim in case the program may not be available in the future or for any other reason that you may not be able to stand behind this claim.
  7. What you don’t say can hurt you – preconditions of employment being one of them (criminal record requirements, existing medical conditions etc – policy needs to be in place pre-enrollment)
  8. Implied strong employment outcomes – claims needs to be based on documented outcomes
  9. Avoid terms such as “in Demand”, “Fastest growing career”, “high job placement”, “good jobs”, “high salary” and the like unless these are accurate and documented locally.

Financial Aid

  1. You’ll want to keep the tone to “financial aid for those who qualify”. Not promote your department as having an advantage in the application process. Keep things factual.
  2. Scholarships – need to be true (discounts are not representative of scholarships)
  3. Misinforming students right to refuse financial aid

Institutional

  1. Avoid terms such as “state of the art”, “modern”, “cutting edge” if this is not 100% representative of your school
  2. Small class sizes – needs to be 100% true
  3. Can not state approval or endorsement by the Department of Education to the quality of the education programs. It’s suggested that you apply this to your accrediting agencies as well if they are stated on any promotional material.

Program

  1. Avoid terms such as Start a Career in XXX in as little as …. – this would be a false claim as it’s likely not 100% true in all cases
  2. Do not claim program length without noting which study type it is (part time/ full time)
  3. Certified – avoid general claims to certification. If you mention certification, you must disclose the certification body and whether that particular certification will meet any preconditions of employment.
  4. Can not state any employment opportunities without disclosing if further training or certification is required and if your program meets the requirements for preparing for certification. Must disclose whether the program meets all employment requirements.
  5. Suggest credit transfers without disclosing any limitations
  6. Misleading statements about faculty expertise or experience

Overall: What you don’t say may hurt you – don’t leave out any details that could be misinterpreted or misleading. Base everything on fact.

Other info

  1. You need to monitor what others are saying about you as well as “indirect” statements about your school that are not factual will be a problem.
  2. Affiliates come to mind – need to monitor the conversion about your school on the web and protect your reputation. You may need to draft a cease and desist order to distribute if needed to cover your bases.

You can not use phrases like “lifetime Career Assistance” – or “grads can always take refresher courses” – no one can reasonably guarantee that their school will always be around or that they will always be involved in the same course offerings.

If you use Job Outlook statistics, make sure they are regional. National statistics could be a form of misrepresentation because those stats are not necessarily representative of the kind of job prospects graduates will have in your town. Any job stat should be genuinely representative of the community the grad will be entering into.

The DOE is asking for disclosure about things that might inhibit a grad from securing employment, for example, if a criminal record would make them unemployable in a given field. However the actual regulation says something about disclosing whether or a not a disability would make someone ineligible and the lawyer on the last webinar stated that saying something like a person with a disability would be unable to enroll in your school would open you up to way more problems than with the DOE – so this is one on which to tread lightly.

Scholarships must be scholarships. Meaning scholarships must be funding with criteria which students apply for. You can not use the word “scholarship” when you mean “discount”. For example, you can’t have a “$500 scholarship for those who enroll by May 1st.”

Be very careful about overstating the age and quality of training devises – schools should avoid phrases like “state of the art” unless being absolutely cutting edge is really their selling point. For example, if your computer labs use Windows 2007, you shouldn’t say things like “modern” cutting edge equipment.

A good thing to start thinking about is keeping records of the performance of your graduates because really, if you can’t prove something with your own grads – employment rate etc. – you probably can’t use it in promotional material.

Schools may need to start being transparent about whether or not their credits are transferable. For example, credits from a school that is “Nationally Accredited” rarely transfer to a “regionally accredited” school.

Free Download – Summary of Title IV Regulations Affecting School Marketing Practices

Enrollment Resources has completed a thorough review of the new regulations being enacted by the Department of Education on July 1, 2011 affecting Private, For-Profit Career Schools. We have summarized the Gainful Employment and Misrepresentation regulations into a 5-page Client Brief to assist clients with compliance to the coming regulations.

Click here to download a summary PDF of this document.

Podcast

Podcast #7: Panel Discussion on Disruptors in Higher Education

On June 7th, 2012 Gregg Meiklejohn of Enrollment Resources moderated a Panel Discussion of Private Post-Secondary leaders to explore Disruptors in Higher Education and what top performing schools are doing to adapt.

Panelists on the call included:

  • Shane Sparks, Co-Founder Enrollment Resources
  • Martin Lind, Education Vertical Manager with Leads 360, Inc.
  • Ryan Busch, Publisher at Today’s Campus Magazine
  • Fred Carini, VP of Admissions & Marketing at Milan Institute

The discussion covers topics like the general contraction of Government supported student loan funding, the elimination of incentive compensation for Admissions reps, attempts by governments to prop public education,online PPC marketing trends and more.