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How to Write Compliant Copy That Converts

How to Write Compliant Copy That Converts from Enrollment Resources

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

Enrollment Management Round Table with Enrollment ResourcesIn this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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Education Management Boot Camp

Which Test Won…How to Use a Culture of Innovation to Create Consistent, Free, High Converting Leads

August 3rd

In this session, Gregg will show two competing ads and the group will debate which is the better ad. After the big reveal, based on actual results, some folks will celebrate while some will hang their head in shame. We’ll go through several examples… Think EDU Marketing meets a Game Show.

How to Create a Culture of Innovation Within Your Admissions Process

August 4th

Gregg will share simple hacks to increase revenue while protecting the emotional health of your Admissions Reps:

  • The Hero Exercise
  • Connecting with your Greatness Exercise
  • How to create a simple personal marketing matrix
  • A simple way to turn subject lines of emails into juicy enticements
  • How to hyper target by using personas and journey maps (a high level overview)

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