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Are You Choosing To Partner With Losers?

Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

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Release: Virtual Admissions Advisor received Patent Pending Status

Enrollment Resources (ER) has a patent pending application for an online Lead Qualification Software called the Virtual Admissions Advisor.

Dec. 9, 2014VICTORIA, BC, Canada Enrollment Resources (ER), an Education Marketing company based in Victoria B.C., has a patent pending for an online Lead Qualification Software product, which increases student enrollment for post-secondary schools, called the Virtual Admissions Advisor (VAA).

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Why SIS gets a failing grade in Enrollment Management

By Martin Lind, Velocify Inc.

According to a recent New York Times article, enrollment numbers for 2012-2013 dropped 2% from the previous year, the first significant decrease since the 1990s. Though those declining numbers will not likely affect top tier schools, less popular traditional schools may soon be forced into the unfamiliar position of competing for students. A number of potential pitfalls await traditional schools being pushed into this unfamiliar territory. This is especially true when it comes to the enrollment management tools required to compete effectively.

For many schools, the default tool is their Student Information System (SIS), a common catch-all for everything.

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