People make all the difference. And we are so proud of ours.
Gregg MeiklejohnCo-Founder & CEO
As a strategic marketer with nearly 30 years of experience, Gregg is an expert in market research and branding businesses through online and traditional public relations tactics. He is also ER’s Scenario Planner, analyzing and calling industry trends before they emerge into public view. Gregg developed the award-winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). He can frequently be found giving workshops, recording podcasts and teaching boot camps at conferences across North America.
Shane SparksCo-Founder & COO
Shane specializes in measurable marketing programs, leading our fulfillment team to create measurable, effective campaigns. He is also co-creator of ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™) - a benchmarking business process that helps schools identify money lost or squandered in their marketing and admissions departments (usually hundreds of thousands of dollars) AND provides an actionable, realistic plan to recapture the lost revenue. Shane is a former award-winning creative director who lost faith in the impractical and widespread waste of the advertising industry.
Scott SpitolnickVP, Admissions Systems
Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Scott’s core values echo those of Enrollment Resources: pursue the truth.
Sterling SimpsonAssociate VP, Business Development
Sterling graduated from the University of Victoria with a Bachelor‘s in Commerce. He has worked as the Search Marketing Coordinator at AbeBooks.com (an Amazon company) which won the 2009 PPC summit award for Best Practices and Search Strategies. Sterling has worked with an online agency for accounts like Pamela Anderson, Woman’s Health & Nidecker Snowboards.
Tom KingDirector of Training, Virtual Adviser
Tom has been involved in education Admissions and Marketing for the last 14 years and in sales, marketing, and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.
Andrew BeckerChief Technical Officer
Andrew has worked with everything from small start-ups to fully fledged web design studios. He has a unique approach to this field because he is self-taught, he is continuously staying up to date with industry practices in order to produce optimal results.
Tammy MilesConversion Leader
Tammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 10+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).
Ryan EmeryConversion Leader
Katie-Ellen HumphriesContent Director
Katie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience, increase organic leads and give client’s optimum control over their lead generation process.
Suzy BondesenProduction Manager
Suzy works to ensure our Conversion Leaders can provide top quality services to our clients and that our development team projects are prioritized effectively. She comes to ER with years of administrative, online and SEO experience. Suzy is a fantastic addition to our client focused team of professionals.
Ben PritchardSenior Developer
Ben has 9 years of experience working in education and IT. He has a life long passion for technology and learning. Ben is always looking for new solutions to improve conversions.
Alex is a web applications developer with over 16 years of dedicated web development and designing experience. As a specialist in PHP/MySQL and database design, his wealth of experience also includes corporate system analysis, database administration, graphic design, and project management. Passionate about sharing knowledge, Alex is also a teacher of web technologies.
Paul BertorelliBusiness Liaison
Paul is an exceptional relationship management professional. He supports clients and prospects from first point of contact through to long term sales with his unique ability to make people immediately feel comfortable and at ease. Paul has a magnetic personality that comes through over the phone just as well as it does in person.
Find it, fix it, make it happen. Jodie’s entrepreneurial experience began at the Greater Victoria Economic Development Commission where she worked her way up to Manager of the Business Information Centre and Assistant to the Commissioner. She has helped manage and organize people worldwide through her previous business Attaché Executive Services (Owner) and Score Brownie Points.
Suzanne MossBusiness Liason
Suzanne owned and operated several small businesses and held lead positions in education, banking, land surveying, retail management, and government. She was instrumental in increasing student enrollment in an international program from 13 to 130 in three short years and also promoted and coordinated professional motivational speaking tours in schools across Canada.
Michelle MeiklejohnCopywriter & Content Creator
Michelle has a Communication Studies bachelor’s degree focused on production in video and intermedia from Concordia University. Although she’s new to the industry, she considers herself a lifelong marketing-trainee following her family’s footsteps as the 3rd generation in a lineage of marketers. Michelle loves learning and infuses the team with her youthful energy and innovative ideas.
Christie BurnsContent Marketing Manager & Channel Partner Coordinator
As a creative, analytical, curious and outgoing introvert with a love of writing and flair for research, Christie found a natural fit in marketing and communications. She has applied her skills in higher ed, IT, engineering, beauty, advertising and municipal politics. Christie is a student of psychology and language, international traveler, classical violinist and former hairstylist.