People make all the difference. And we are so proud of ours.
Gregg MeiklejohnCo-Founder & CEO
As a strategic marketer with nearly 30 years of experience, Gregg is an expert in market research and branding businesses through online and traditional public relations tactics. He is also ER’s Scenario Planner, analyzing and calling industry trends before they emerge into public view. Gregg developed the award-winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). He can frequently be found giving workshops, recording podcasts and teaching boot camps at conferences across North America.
Shane SparksCo-Founder & COO
Shane specializes in measurable marketing programs, leading our fulfillment team to create measurable, effective campaigns. He is also co-creator of ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™) - a benchmarking business process that helps schools identify money lost or squandered in their marketing and admissions departments (usually hundreds of thousands of dollars) AND provides an actionable, realistic plan to recapture the lost revenue. Shane is a former award-winning creative director who lost faith in the impractical and widespread waste of the advertising industry.
Scott SpitolnickVP, Admissions Systems
Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Scott’s core values echo those of Enrollment Resources: pursue the truth.
Sterling SimpsonVP, Business Development
Sterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.
Tom KingVP, Training & Client Services
Tom has been involved in education admissions and marketing for the last 14 years and in sales, marketing, and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.
Amanda HoriuchiVP, Education Development
Amanda is multi-talented and boasts extensive knowledge of enrollment management strategies, school processes, the entire student life-cycle, technology, and communication. With fifteen years of experience in education technology and software business development, Amanda brings a unique and valuable perspective on the higher education space to her role as VP, Education Development.
Andrew BeckerChief Technical Officer
Andrew has worked with everything from small start-ups to fully fledged web design studios. He has a unique approach to this field because he is self-taught, he is continuously staying up to date with industry practices in order to produce optimal results.
Tammy MilesDirector of Paid Search Marketing
Tammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 10+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).
Katie HumphriesContent Director
Katie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience, increase organic leads and give client’s optimum control over their lead generation process.
Suzy BondesenProject Manager
Suzy works to ensure our Conversion Leaders can provide top quality services to our clients and that our development team projects are prioritized effectively. She comes to ER with years of administrative, online and SEO experience. Suzy is a fantastic addition to our client focused team of professionals.
Ben PritchardSenior Developer
Ben has 10+ years of experience working in education and IT. He has a life long passion for technology and learning. Ben is always looking for new solutions to improve conversions.
Alex is a web applications developer with over 16 years of dedicated web development and designing experience. As a specialist in PHP/MySQL and database design, his wealth of experience also includes corporate system analysis, database administration, graphic design, and project management. Passionate about sharing knowledge, Alex is also a teacher of web technologies.
Sasha TiedeFront-End Developer & Conversion Rate Optimization Analyst
Sasha is a self-taught junior front-end developer specializing in responsive development with Bootstrap, HTML to WordPress conversions, and WordPress theme customizations. It was the union of the technical and the creative that drew her to this field, and as an exceptionally strong analytical problem solver, she is an expert troubleshooter.
Suzanne MossSales & Marketing Coordinator
Suzanne owned and operated several small businesses and held lead positions in education, banking, land surveying, retail management, and government. She was instrumental in increasing student enrollment in an international program from 13 to 130 in three short years and also promoted and coordinated professional motivational speaking tours in schools across Canada.
Martin McFarlaneConversion Leader
Martin comes from a multi-faceted marketing background. With roots in journalism and certifications in digital advertising, he has written ads, webpages, and other forms of copy for U.S., U.K., and Canadian audiences. Martin’s love for learning and sharp analytical skills have allowed him to strategize effectively while engaging readers with messages that drive action.
Tasha BrayConversion Leader
Tasha is a whiz at creating all things digital, and specializes in digital advertising, copywriting, and social media! Tasha brings a strong background in research & writing, information technology and digital strategy to the ER team. In her free time, she enjoys exploring Vancouver Island, playing with her dog, Luna, and cooking for friends!
Chris CunninghamConversion Leader
Chris is a digital marketing specialist with an aptitude for business development online. Over the last 10 years, he has honed his skills in everything from SEO to PPC management, and excels at Google AdWords and Facebook Advertising. Chris is responsible for PPC management and continually improving conversion rates for our clients.
Christie BurnsContent Marketing Manager
As a creative, analytical, curious and outgoing introvert with a love of writing and flair for research, Christie found a natural fit in marketing and communications. She has applied her skills in higher ed, IT, engineering, beauty, advertising and municipal politics. Christie is a student of psychology and language, international traveler, classical violinist and former hairstylist.
Paul BertorelliBusiness Liaison
Paul is an exceptional relationship management professional. He supports clients and prospects from first point of contact through to long term sales with his unique ability to make people immediately feel comfortable and at ease. Paul has a magnetic personality that comes through over the phone just as well as it does in person.
Michelle KlassenBusiness Liaison
Michelle’s easy-going charm, business background, and years of behind-the-scenes experience at ER make her a natural fit for this position. As a child, she traveled the world with her family. Now, she and her three daughters set out on adventures of their own.
Nicole has a background in blogging and communications. She loves all things reading, writing, and expanding her skill set. As a recent Marketing graduate, she is excited to apply her newfound learning to her work. When she’s not writing, she can be found at any nearby beach watching the sunset with friends and family.
Brad comes from a background in digital media production. With a passion for writing, he’s driven to make each project better than the last. Additionally, his experience with video production has helped bolster visual diversity and utility where needed. Out of the office, Brad enjoys watching films, climbing hills, and practicing photography.