The Enrollment Builder

Best-Practice Virtual Conference

It’s totally free. Send your team to the breakout rooms that matter to them the most. Admissions, Lead Gen Marketing, Student Retention Marketing, Compliance, Tech, and Strategic topics will be explored in depth. Sixteen breakout sessions in total.

We intend to offer you more value than any other Enrollment Management conference you’ve experienced. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.

On this page:

What to Expect

We are going to make great use of Zoom’s “Breakout Rooms” to focus on what is the most important to you and your team. After the starting Welcome from our Co-Founder and CEO, participants will then see a pop up where they can choose which Track Session they would like to participate in. At the end of the session, all participants will automatically be returned to the main lobby. At the appointed time, we will invite you to choose the next session to attend, and so on until the conclusion of the day.

We invite everyone who is able to sit and chat in the lobby over lunch. We will have our staff on hand for any questions; just send a chat!

Agenda – December 15th

Hover your mouse over to read a full description. All times Pacific.

TIME Marketing Track Admissions Track Strategy Track Compliance and Admin Track
10:00 – 10:15 Welcome and Introductions – Main lobby
10:15 – 10:45 Recent Changes In The Paid Search Environment And How They Can Affect Your School The DOA’s Essential Five Why You Should Strive To Become World-Class (It’s Easier Than You Think)… Ask The Lawyers Anything: How To Avoid Getting In Trouble With The Attorney Generals, Class Action Lawyers
10:45 – 10:50 Regroup in Lobby, small break
10:50 – 11:20 How To Split Test Tiny Website Elements To Gain More Organic Inquiries Advanced Admissions Qualification Positioning 101: Positioning Through Employers Ask Us Anything Tech: Where Tech And Marketing Intersect
11:20 – 11:25 Regroup in Lobby, small break
11:25 – 11:55 The Fundamentals Of Creating Great Ads And Landing Pages First Point Of Contact Seven Marketing Tactics You Can Use To Motivate Your Students To Stay
11:55 – 12:25 Snack/Meal Break: Social Lunch In The Main Lobby
12:25 – 12:55 Personal Marketing For Admissions Reps Virtual Admissions Best Practices The 5 Social Media Tactics That Work Wonders Marketing Administration: The Hidden Menace. Digital Marketing Admin 101
12:55 – 1:00 Regroup in Lobby, small break
1:00 – 1:30 Wrap Up: Lessons Learned – Main lobby

Requirements

To be able to fully participate in the conference, participants will need to make sure that their version of Zoom is at minimum version 5.4.3. You can visit https://zoom.us/download#client_4meeting to download the update.

Please check with your technical support person ahead of the conference to make sure your computer is able to run Zoom, and is set up to work with the video, microphone, speakers, and/or headset of your system.

Speakers

Alex ArantesAlex is a web applications developer with over 16 years of dedicated web development and designing experience. As a specialist in PHP/MySQL and database design, his wealth of experience also includes corporate system analysis, database administration, graphic design, and project management. Passionate about sharing knowledge, Alex is also a teacher of web technologies.

Alex’s sessions:

  • Ask us Anything Tech: Our tech crew will answer any questions where Tech and Marketing intersect.
  • Marketing Administration, the hidden menace. Digital Marketing Admin 101

Andrew BeckerAndrew has worked with everything from small start-ups to fully fledged web design studios. He has a unique approach to this field because he is self-taught, he is continuously staying up to date with industry practices in order to produce optimal results.

Andrew’s session:

  • Ask us Anything Tech: Our tech crew will answer any questions where Tech and Marketing intersect.

Ben PritchardBen has 10+ years of experience working in education and IT. He has a life long passion for technology and learning. Ben is always looking for new solutions to improve conversions.

Ben’s session:

  • Ask us Anything Tech: Our tech crew will answer any questions where Tech and Marketing intersect.

Chris CunninghamChris is a digital marketing specialist with an aptitude for business development online. Over the last 10 years, he has honed his skills in everything from SEO to PPC management, and excels at Google AdWords and Facebook Advertising. Chris is responsible for PPC management and continually improving conversion rates for our clients.

Chris’ session:

  • Recent Changes In The Paid Search Environment And How They Can Affect Your School

Christie BurnsAs a creative, analytical, curious and outgoing introvert with a love of writing and flair for research, Christie found a natural fit in marketing and communications. She has applied her skills in higher ed, IT, engineering, beauty, advertising and municipal politics. Christie is a student of psychology and language, international traveler, classical violinist and former hairstylist.

Christie’s session:

  • The 5 Social Media Tactics that work wonders

Gregg MeiklejohnAs a strategic marketer with nearly 30 years of experience, Gregg is an expert in market research and branding businesses through online and traditional public relations tactics. He is also ER’s Scenario Planner, analyzing and calling industry trends before they emerge into public view. Gregg developed the award-winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). He can frequently be found giving workshops, recording podcasts and teaching boot camps at conferences across North America.

Gregg’s sessions:

  • Why you Should Strive to Become World Class (it’s easier than you think)…a Brainstorm Session
  • Positioning 101: Positioning through employers
  • The 5 Social Media Tactics that work wonders

Jennifer Flood is the President and CEO of National Compliance Group, a compliance technology company located in Kansas. She is the national authority on regulatory compliance in higher education, providing compliance services and consulting for clients across the United States. Jennifer has been nationally recognized for her work in compliance. She is a fearless advocate for the education industry.

Jennifer’s session:

  • Ask the Lawyers anything: How to avoid getting in trouble with the Attorney Generals, Class Action Lawyers

Jodie GastelJodie has always had a knack for pulling things together and making them go, usually in an out-of-the-box way. Her experience ranges from handling high-level corporate events to writing books, from taming frenetic PR campaigns to driving a Bobcat. While Bobcat driving isn’t needed every day in the office, she’s at the ready.

Jodie’s session:

  • Positioning 101: Positioning through employers

Katie-Ellen HumphriesKatie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience, increase organic leads and give client’s optimum control over their lead generation process.

Katie-Ellen’s session:

  • The Fundamentals Of Creating Great Ads and Landing Pages

Lexington Maximus is the CEO and Founder of The Art of Admissions, an admissions expert, master trainer and keynote speaker on highly effective, leading edge admissions practices.
Lexington and The Art of Admissions team are the premiere experts on Virtual Video Admissions Presentations as they have been training schools on how to effectively conduct live virtual video information sessions and tours for over 13 years.  Lexington began his sales career over 37 years ago and brings a wealth of experience –  and most importantly results – to  career schools throughout the world.

Lexington’s session:

  • Virtual Admissions Best Practices

Paul BertorelliPaul is an exceptional relationship management professional. He supports clients and prospects from first point of contact through to long term sales with his unique ability to make people immediately feel comfortable and at ease. Paul has a magnetic personality that comes through over the phone just as well as it does in person.

Paul’s session:

  • First Point Of Contact

Sasha TiedeSasha is a self-taught junior front-end developer specializing in responsive development with Bootstrap, HTML to WordPress conversions, and WordPress theme customizations. It was the union of the technical and the creative that drew her to this field, and as an exceptionally strong analytical problem solver, she is an expert troubleshooter.

Sasha’s session:

  • How To Split Test Tiny Website Elements To Gain More Organic Inquiries

Scott SpitolnickScott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Scott’s core values echo those of Enrollment Resources: pursue the truth.

Scott’s sessions:

  • First Point Of Contact
  • Personal Marketing for Admissions Reps

Shane SparksShane specializes in measurable marketing programs, leading our fulfillment team to create measurable, effective campaigns. He is also co-creator of ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™) – a benchmarking business process that helps schools identify money lost or squandered in their marketing and admissions departments (usually hundreds of thousands of dollars) AND provides an actionable, realistic plan to recapture the lost revenue. Shane is a former award-winning creative director who lost faith in the impractical and widespread waste of the advertising industry.

Shane’s sessions:

  • Why you Should Strive to Become World Class (it’s easier than you think)…a Brainstorm Session
  • How To Split Test Tiny Website Elements To Gain More Organic Inquiries
  • The Fundamentals Of Creating Great Ads and Landing Pages

Sterling SimpsonSterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.

Sterling’s sessions:

  • First Point Of Contact
  • Marketing Administration, the hidden menace. Digital Marketing Admin 101

Tammy MilesTammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 13+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).

Tammy’s session:

  • Recent Changes In The Paid Search Environment And How They Can Affect Your School

Tom KingTom has been involved in education admissions and marketing for the last 14 years and in sales, marketing, and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.

Tom’s session:

  • The DOA’s Essential 5
  • Advanced Admissions Qualification
  • Seven Marketing Tactics You Can Use To Motivate Your Students To Stay
  • Virtual Admissions Best Practices