Training Library

Welcome to The Enrollment Resources Training Library. Please bookmark this page so you can easily find it when you want to return.

This library includes unrestricted access to our growing collection of over 50 podcasts, webinar recordings, and transcripts, as well as a curated collection of videos, case studies, and articles. Chances are, there’s something for every member of your team!

If you ever have questions about any of the Marketing, Admissions, Retention, and Compliance best-practices in this library, please call us at 250-391-9494. We are always happy to help.

The Team at Enrollment Resources

How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries

How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries From Enrollment Resources

Our latest video provides a step-by-step process for identifying website and landing page elements that don’t convert so you can fix them through split testing.

This small but crucial part of the process will make or break your test. It’s also where most beginners to split testing make mistakes.

Watch this video to learn how to:

  • Identify problem elements on your website and landing pages using Google Analytics and other website data and insights
  • Hone in on the opportunities to increase conversion presented by those problem elements
  • Design hypotheses based on your data that will consistently produce meaningful test results
    Replicate this simple but powerful process at your school

Watch now >

Paid Search: A Digital Marketing Reset As Privacy Takes Center Stage

Enrollment Management Round Table with Enrollment Resources

Recently, digital marketers and the online advertising platforms they use have been faced with a challenging loss of data. New cookie tracking restrictions went into effect in April of this year for Apple devices that were prompted by privacy concerns around personal data use.

Download the whitepaper here [PDF].

AI-generated transcript here.

Subscribe to our free Training Library to stream this podcast.

 

 

Podcast: Tips for Increasing Your Enrollment

Enrollment Management Round Table with Enrollment Resources

A number of tips you can take away immediately and use within your school without the help of a guru. Things you can just get done. The by-product will be that you should see some incremental lifts in enrollment revenue and perhaps some incremental opportunities to cut costs.

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Recent Changes In The Paid Search Environment And How They Can Affect Your School [VIDEO]

There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]