Training Library

Welcome to The Enrollment Resources Training Library. Please bookmark this page so you can easily find it when you want to return.

This library includes unrestricted access to our growing collection of over 50 podcasts, webinar recordings, and transcripts, as well as a curated collection of videos, case studies, and articles. Chances are, there’s something for every member of your team!

If you ever have questions about any of the Marketing, Admissions, Retention, and Compliance best-practices in this library, please call us at 250-391-9494. We are always happy to help.

The Team at Enrollment Resources

How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries

How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries From Enrollment Resources

Our latest video provides a step-by-step process for identifying website and landing page elements that don’t convert so you can fix them through split testing.

This small but crucial part of the process will make or break your test. It’s also where most beginners to split testing make mistakes.

Watch this video to learn how to:

  • Identify problem elements on your website and landing pages using Google Analytics and other website data and insights
  • Hone in on the opportunities to increase conversion presented by those problem elements
  • Design hypotheses based on your data that will consistently produce meaningful test results
    Replicate this simple but powerful process at your school

Watch now >

New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation

We have something exciting for you!

We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.

He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.

It was an amazing session, full of ideas and insights.

You’ll learn:

  • Who the high school student is and how they’re influenced
  • Why you should care about high school recruiting
  • How to create a 5-step strategy for high school recruitment

Watch the video and read the summary here:

Featured Video Play Icon

Tweaking Tiny Processes in Your Enrollment Management Funnel

In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.


  • How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
  • How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
  • And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

9 Ways to Immediately Increase Lead Flow During the Pandemic


We’d all like to quickly and dramatically convert lead flow in our interesting times

Gregg Meiklejohn, CEO of Enrollment Resources shares some ideas on how schools can increase their lead flow, even during this next COVID wave.

We are all trying to convince Explorers, who may be pulling back on their spending out of fear, to make a big decision about their futures. As leaders, we need to be able to show them how this is a time where they need to be learning, improving, and expanding. 

We know it’s a hard sell, and together we can find ways to show them how they are, in fact, in a great position to recover and upgrade their skills. 

What are your solutions to mitigate this hesitation?

Takeaways include:

  • Real-world results. What did the last six months look like for schools?
  • What we think will work for the next six months – and what to avoid. 
  • Looking ahead. Positioning for the next wave of COVID
  • Tips and ideas. Enough to save or lift revenues a combined 20% right after you leave the webinar. 

AI-generated transcript here