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This library includes unrestricted access to our growing collection of over 50 podcasts, webinar recordings, and transcripts, as well as a curated collection of videos, case studies, and articles. Chances are, there’s something for every member of your team!
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The Team at Enrollment Resources
How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries
Our latest video provides a step-by-step process for identifying website and landing page elements that don’t convert so you can fix them through split testing.
This small but crucial part of the process will make or break your test. It’s also where most beginners to split testing make mistakes.
Watch this video to learn how to:
- Identify problem elements on your website and landing pages using Google Analytics and other website data and insights
- Hone in on the opportunities to increase conversion presented by those problem elements
- Design hypotheses based on your data that will consistently produce meaningful test results
Replicate this simple but powerful process at your school