Video Library From The 2020 Enrollment Builder Best-Practice Virtual Conference
Explore the breakout sessions from our 2020 Enrollment Builder Best-Practice Virtual Conference through this video library.
The sessions are organized into four tracks:
Watch these and other videos from Enrollment Resources on our YouTube channel.
Marketing Track
Recent Changes In The Paid Search Environment And How They Can Affect Your School
Presented by Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader
How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries
Presented by Shane Sparks, Co-Founder, and Sasha Tiede, Front-End Developer and Conversion Rate Optimization Analyst
The Fundamentals Of Creating Great Ads And Landing Pages
Presented by Shane Sparks, Co-Founder, and Katie-Ellen Humphries, Content Director
Personal Marketing For Admissions Reps
Presented by Scott Spitolnick, Vice President of Admissions Systems
Admissions Track
The DOA Essential Five
Presented by Tom King, SVP of Strategic Initiatives
First Point Of Contact
Presented by Sterling Simpson, VP of Business Development, Scott Spitolnick, VP of Admissions Systems, and Paul Bertorelli, Senior Sales Coordinator
Virtual Admissions Best Practices
Presented by Tom King, Senior Vice President of Strategic Initiatives
Strategy Track
Why You Should Strive To Become World Class (It’s Easier Than You Think)
Presented by Gregg Meiklejohn and Shane Sparks, Co-Founders of Enrollment Resources
Positioning 101: Positioning Through Employers
Presented by Gregg Meiklejohn, Co-Founder, Jodie Gastel, Sales and Marketing Coordinator, and Dawn Robson, HR Expert and Sales Representative
Seven Marketing Tactics You Can Use To Motivate Your Students To Stay
Presented by Tom King, Senior Vice President of Strategic Initiatives
The Five Social Media Tactics That Work Wonders
Presented by Gregg Meiklejohn, Co-Founder, Christie Burns, Content Marketing Manager, and Michelle Meiklejohn, Student of Journalism and Communications
Compliance And Admin Track
Ads, Webpages And Compliance: The Things You Need To Know… Right Now
Presented by Jennifer Flood, President and CEO of National Compliance Group
Ask Us Anything Tech: Where Tech And Marketing Intersect
Presented by Andrew Becker, Chief Technical Officer, Ben Pritchard, Senior Developer, and Alex Arantes, Senior Developer
Marketing Administration, The Hidden Menace: Digital Marketing Administration 101
Presented by Sterling Simpson, VP of Business Development, and Alex Arantes, Senior Developer
Watch these and other videos from Enrollment Resources on our YouTube channel.