Video Library From The 2020 Enrollment Builder Best-Practice Virtual Conference

Explore the breakout sessions from our 2020 Enrollment Builder Best-Practice Virtual Conference through this video library. 

The sessions are organized into four tracks:

Watch these and other videos from Enrollment Resources on our YouTube channel.

Marketing Track

Recent Changes In The Paid Search Environment And How They Can Affect Your School

Presented by Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader

How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries

Presented by Shane Sparks, Co-Founder, and Sasha Tiede, Front-End Developer and Conversion Rate Optimization Analyst

The Fundamentals Of Creating Great Ads And Landing Pages 

Presented by Shane Sparks, Co-Founder, and Katie-Ellen Humphries, Content Director

Personal Marketing For Admissions Reps

Presented by Scott Spitolnick, Vice President of Admissions Systems

Admissions Track

The DOA Essential Five

Presented by Tom King, SVP of Strategic Initiatives

First Point Of Contact

Presented by Sterling Simpson, VP of Business Development, Scott Spitolnick, VP of Admissions Systems, and Paul Bertorelli, Senior Sales Coordinator

Virtual Admissions Best Practices

Presented by Tom King, Senior Vice President of Strategic Initiatives

Strategy Track

Why You Should Strive To Become World Class (It’s Easier Than You Think)

Presented by Gregg Meiklejohn and Shane Sparks, Co-Founders of Enrollment Resources

Positioning 101: Positioning Through Employers

Presented by Gregg Meiklejohn, Co-Founder, Jodie Gastel, Sales and Marketing Coordinator, and Dawn Robson, HR Expert and Sales Representative

Seven Marketing Tactics You Can Use To Motivate Your Students To Stay

Presented by Tom King, Senior Vice President of Strategic Initiatives

The Five Social Media Tactics That Work Wonders 

Presented by Gregg Meiklejohn, Co-Founder, Christie Burns, Content Marketing Manager, and Michelle Meiklejohn, Student of Journalism and Communications

Compliance And Admin Track

Ads, Webpages And Compliance: The Things You Need To Know… Right Now

Presented by Jennifer Flood, President and CEO of National Compliance Group

Ask Us Anything Tech: Where Tech And Marketing Intersect

Presented by Andrew Becker, Chief Technical Officer, Ben Pritchard, Senior Developer, and Alex Arantes, Senior Developer

Marketing Administration, The Hidden Menace: Digital Marketing Administration 101

Presented by Sterling Simpson, VP of Business Development, and Alex Arantes, Senior Developer

Watch these and other videos from Enrollment Resources on our YouTube channel.