Explore the breakout sessions from our 2020 Enrollment Builder Best-Practice Virtual Conference through this video library.
The sessions are organized into four tracks:
Watch these and other videos from Enrollment Resources on our YouTube channel.
Recent Changes In The Paid Search Environment And How They Can Affect Your School
Presented by Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader
How To Split Test Tiny Website And Landing Page Elements To Gain More Organic Inquiries
Presented by Shane Sparks, Co-Founder, and Sasha Tiede, Front-End Developer and Conversion Rate Optimization Analyst
The Fundamentals Of Creating Great Ads And Landing Pages
Presented by Shane Sparks, Co-Founder, and Katie-Ellen Humphries, Content Director
Personal Marketing For Admissions Reps
Presented by Scott Spitolnick, Vice President of Admissions Systems
The DOA Essential Five
Presented by Tom King, SVP of Strategic Initiatives
First Point Of Contact
Presented by Sterling Simpson, VP of Business Development, Scott Spitolnick, VP of Admissions Systems, and Paul Bertorelli, Senior Sales Coordinator
Virtual Admissions Best Practices
Presented by Tom King, Senior Vice President of Strategic Initiatives
Why You Should Strive To Become World Class (It’s Easier Than You Think)
Presented by Gregg Meiklejohn and Shane Sparks, Co-Founders of Enrollment Resources
Positioning 101: Positioning Through Employers
Presented by Gregg Meiklejohn, Co-Founder, Jodie Gastel, Sales and Marketing Coordinator, and Dawn Robson, HR Expert and Sales Representative
Seven Marketing Tactics You Can Use To Motivate Your Students To Stay
The Five Social Media Tactics That Work Wonders
Presented by Gregg Meiklejohn, Co-Founder, Christie Burns, Content Marketing Manager, and Michelle Meiklejohn, Student of Journalism and Communications
Ads, Webpages And Compliance: The Things You Need To Know… Right Now
Presented by Jennifer Flood, President and CEO of National Compliance Group
Ask Us Anything Tech: Where Tech And Marketing Intersect
Presented by Andrew Becker, Chief Technical Officer, Ben Pritchard, Senior Developer, and Alex Arantes, Senior Developer
Marketing Administration, The Hidden Menace: Digital Marketing Administration 101
Presented by Sterling Simpson, VP of Business Development, and Alex Arantes, Senior Developer
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.