The Enrollment Builder Best-Practice Virtual Conference

December Summit 2021

Join us on December 16th for the next in our bi-annual series of useful and comprehensive Enrollment Management conferences!

What: Enrollment Builder Best-Practice Virtual Conference – December Summit 2021
When: December 16th from from 10:00am to 2:30pm PST
Where: Virtual!

It’s totally free. Send your team to the breakout rooms that matter to them the most. Admissions, Marketing, and industry Insights, where we’ll talk about testing and paid search. 

We intend to continue to offer you more value than any other Enrollment Management conferences you’ve experienced. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.

There is a finite amount of space for participants, so share this link now with whom you feel should attend, then sign up right away. Have a look at the the full agenda soon so that you can organize your team’s plan of attack.

Registration

Here’s a peek at some of the titles planned for you:

  • Why Transformation Is Required for Much of Higher Education
  • Hidden Settings In Your Google Ad Account That Are Draining Your ROI
  • Framing a Student’s Perspective: Good Debt vs. Bad Debt
  • And more!

Upon registration, you’ll receive three emails: an immediate confirmation email from Jodie Gastel with your link to join the event, a reminder the day before, and one more reminder the day of.

We will not share your name or spam you with emails and you can also easily opt-out anytime. You will receive occasional invites to future Best Practice Webinars, typically every 4-6 weeks. And if you ever want a second opinion on a business issue, just pick up the phone and call 250-391-9494. We are always happy to help.

Requirements

To be able to fully participate in the conference, participants will need to make sure that their version of Zoom is at minimum version 5.4.3. You can visit https://zoom.us/download#client_4meeting to download the update.

Please check with your technical support person ahead of the conference to make sure your computer is able to run Zoom, and is set up to work with the video, microphone, speakers, and/or headset of your system.

What to Expect

We are going to make great use of Zoom’s “Breakout Rooms” to focus on what is the most important to you and your team. After the starting Welcome from our Co-Founder and CEO, participants will then see a pop up where they can choose which Track Session they would like to participate in. At the end of the session, all participants will automatically be returned to the main lobby. At the appointed time, we will invite you to choose the next session to attend, and so on until the conclusion of the day.

We invite everyone who is able to sit and chat in the lobby over lunch. We will have our staff on hand for any questions; just send a chat!

Agenda – December 16th, 2021

Hover your mouse over to read a full description. All times Pacific.

Click here for a printable agenda (PDF)

TIME Marketing Track Admissions Track Insights Track
10:00 – 10:15 Welcome and Introductions – Main lobby
10:15 – 10:55 Why Transformation Is Required for Much of Higher Education
10:55 – 11:00 Regroup in Lobby, small break
11:00 – 11:40 No-Cost Marketing Tactics For Higher Edu Admissions Tactics Ways Your Google Ads Account is Draining Your ROI
11:40 – 11:45 Regroup in Lobby, small break
11:45 – 12:25 Your Baby is Ugly: A Website Only a Mother Could Love Framing a Student’s Perspective: Good Debt vs. Bad Debt How to Identify Personality Traits & Motivations to improve Admissions and Marketing Performance
12:25 – 12:55 Snack/Meal Break: Social Lunch In The Main Lobby
12:55 – 1:35 Where Marketing Meets Admissions Why Remote Admissions is Here to Stay How A/B Testing Failures Reveal Bigger Opportunities
1:35 – 1:40 Regroup in Lobby, small break
1:40 – 2:10 Wrap Up: Lessons Learned, Demo – Main lobby

Speakers

Chris CunninghamChris is a digital marketing specialist with an aptitude for business development online. Over the last 10 years, he has honed his skills in everything from SEO to PPC management, and excels at Google AdWords and Facebook Advertising. Chris is responsible for PPC management and continually improving conversion rates for our clients.

Chris’ session:

  • Ways Your Google Ads Account is Draining Your ROI

Gregg MeiklejohnAs a strategic marketer with nearly 30 years of experience, Gregg is an expert in market research and branding businesses through online and traditional public relations tactics. He is also ER’s Scenario Planner, analyzing and calling industry trends before they emerge into public view. Gregg developed the award-winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). He can frequently be found giving workshops, recording podcasts and teaching boot camps at conferences across North America.

Gregg’s sessions:

  • No-Cost Marketing Tactics For Higher Edu
  • Which Test Won?
  • Why Transformation Is Required for Much of Higher Education

John is adept at relationship management and is known for providing excellent client service. After a successful career in financial services spanning more than two decades, he left the industry to pursue a healthier and less-stressful lifestyle. His family is his top priority, followed closely by volunteer work and competitive outrigger canoeing.

John’s sessions:

  • Admissions Tactics

Katie-Ellen HumphriesKatie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience, increase organic leads and give client’s optimum control over their lead generation process.

Katie-Ellen’s session:

  • How Failure in Testing Can Lead To Valuable Insights

Shane SparksShane specializes in measurable marketing programs, leading our fulfillment team to create measurable, effective campaigns. He is also co-creator of ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™) – a benchmarking business process that helps schools identify money lost or squandered in their marketing and admissions departments (usually hundreds of thousands of dollars) AND provides an actionable, realistic plan to recapture the lost revenue. Shane is a former award-winning creative director who lost faith in the impractical and widespread waste of the advertising industry.

Shane’s session:

  • How to Identify Personality Traits & Motivations to improve Admissions and Marketing Performance

Sterling SimpsonSterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.

Sterling’s sessions:

  • Ripping Websites Apart
  • Admissions tactics

Tammy MilesTammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 13+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).

Tammy’s sessions:

  • How Failure in Testing Can Lead To Valuable Insights
  • Hidden Settings In Your Google Ad Account That Are Draining Your ROI

Tash Uray has invested over 30 years in growing people and companies. He excels at getting leaders to pull in the same direction toward a shared vision where each player is leveraging their strengths and evolving best practices.

He has served on numerous executive committees, taught Personal and Organizational Development courses, and consulted multiple businesses. Tash’s greatest professional financial accomplishment has been helping a family-owned group of career colleges grow from 2700 to 6700 students. Revenues lifted from $31 million to $89 million after only three years and resulted in the bottom line increasing from $3 million to $18 million.

Tash’s sessions:

  • Where Marketing Meets Admissions
  • Key Considerations in Lead Distribution
  • Framing a Student’s Perspective: Good Debt vs. Bad Debt
  • Admissions Tactics

Trenton is an online marketing veteran with over a decade of experience with both client and agencies. He has worked in sectors as diverse as SaaS, Online Education and eCommerce. He has considerable experience buying across the Google Search Network, the Google Display Network, the Bing Ads Network, LinkedIn ads and several DSPs and is an expert in PPC, PPCall, display, pop and remarketing/retargeting.

Trenton’s session:

  • Ways Your Google Ads Account is Draining Your ROI

Wallace Pond has been a transformational change leader for decades, serving in multiple CEO, executive, and partnership roles. Wallace is a founder of Idea Pathway and the Transformation Collaborative, supporting transformative thinking and operational excellence across all segments of higher education and the private-sector.

Dr. Pond’s session:

  • Why Transformation Is Required for Much of Higher Education