screen capture of search bar

Why Google May Not Be Your Friend

Major online media players like Google and Facebook have made significant changes to how Advertisers can now interface with them.

Revenue per user at Facebook has increased almost 400% in recent years. Google has eliminated most of the paid search opportunities on search results pages from ten to only four. The positioning of paid ads, combined with Google’s search results, places profile hogs all above the fold on most keyword submissions.

We’ll be exploring the following questions:

  • What does this mean for finding targeted leads?
  • How are schools to compete with organizations with deeper pockets?
  • Which strategies – and alternatives – should we create to save lead flow?
  • How much of a drop in leads should schools expect?

Join Enrollment Resources founders Shane Sparks and Gregg Meiklejohn along with our own AdWords Conversion Experts Ryan Emery and Tammy Miles to learn how to overcome this paid search restructuring.

Check out our Podcast #31 “Why Google May Not Be Your Friend” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!