Speaker 1 (00:08):
I'll start sharing my screen and I'll show this school here and pull up the chat. So if there's any other here, so this came from Ian. Excellent. So Ian, where are you located? I'm in Toronto. Okay, excellent. So this is your guys' website. So what I like to do is I like to start off with the positive. So the, the positive here is that you have called to actions. So above the fold, and that's a term that you'll hear me say a bunch and I'm find it now. So above the folds of old newspaper term, it is everything. Before you open the newspaper on a website above the fold is everything you see before you scroll down. Now, if you have Google analytics on your website, you could probably look into your traffic and see that most of your traffic to hit your website bounces, which means they don't commit an action.

Speaker 1 (01:02):
It doesn't mean they didn't go down, scroll down and do nothing. But most of them generally didn't scroll down. And if you have something like crazy egg on your website, which is that tool that allows you to see where people surf on your website, generally crazy, you'll see that more than half of your website, traffic never even scrolls down below the fold. If they don't see a call to action or something that grabs their attention here, this never scroll so below the fold is still of value. I still wanna put quality here, content call to actions and everything, but it's not your prime real estate. Everything above the fold is your ocean front Malibu, real estate. Everything below the fold, you know, is what somewhere else. And so you wanna make sure that your call to actions, your engagement, everything that you want them to see is above the fold.

Speaker 1 (01:50):
Anything that's below the fold, you could just sort of envision that most people aren't gonna see it. So it's probably not of the most importance. So looking above the fold here, strictly above the fold, I see four call to actions. You have start now, learn more, learn more, learn more. So the few things that I talked about here is we'll address the colors. So call to actions. Generally, you want them to be contrasting colors to your color scheme. So you guys actually have like a black and white color scheme. So what would really work for you is red. If all your call to actions, the buttons were actually read, they would stand out a lot more. They'd be a lot more readable and they'd draw someone's attention right to them. Secondly, learn more is the worst call to action possible is it's nonspecific.

Speaker 1 (02:40):
So you could say learn more about X, Y, Z. Now you're being specific to telling them why to click there. Also, this is a side note. I, I started getting a little too granular here, but this is anchor text, which helps SEO for ranking on that page. So this is a side thing, not really about conversion, but if you put in the keywords of the topic on the page that we'll click to, it'll help that page rank for those keywords, because they will be stored in the anchor text, which is an element that Google looks at for ranking every link that points to a page. It looks at the text in that link. So a side note you could put in keywords that could help you rank rather than just have it be learned more. So if you make it specific with keywords, learn more about X, Y, or find this, you know, the, the keywords there.

Speaker 1 (03:22):
So someone sees it and knows why they wanna click it. And it helps SEO make them red. Then they'll pop. People will see them and they'll go, oh, learn more. And they'll be able to engage with it. Other things that we look at, and this is probably one of the easiest quick wins for most schools and most schools this, or don't do this. And I'll ask you this, Ian, and this is not a, a question in any way. Am I trying to you know, put you on a spot here, I'm just wondering, do you do you want phone calls? Like, is this something you want someone to do is call your school or is it, yeah, your honor. I,

Speaker 2 (03:56):
I, I did put like a special virtual phone number on, on the site. Okay, great. But, but we're just getting started. I mean, this, this is essentially pre-launch.

Speaker 1 (04:05):
Oh, okay. Excellent. Don't

Speaker 2 (04:07):
Actually have active student enrollment

Speaker 1 (04:08):
Yet. So this is great, cuz I could tell you stuff to do before launch. So yeah, so one of the things that you'll look at here is there's no phone number not, not on the front page. Yeah. Not page. You have to click contact to find it. And so generally what people feel is if there's no phone number, you don't want them to call. And it's not that it's like, I it's just subliminal people come to a website, they don't see a phone number. You don't want calls. Especially if the phone number isn't above the fold law school store their phone number here at the bottom. And that's telling the student don't call it please. We, we don't want calls. The problem is phone calls are worth twice as much as an internet lead because a phone call has a hundred percent contact rate.

Speaker 1 (04:49):
You pick up the phone, you've got them a internet lead on average has about 50% contact rate. So someone fills out a lead form. You're only gaining hold of on average half of them. So if you have someone on a phone call, you you've skipped that first step. So they're worth twice as much. So I would recommend you put a phone number up here and top right is where generally people look for. But the top left is good. And we actually done tests on this, the larger, the number, the more people click it. It's so basic. It seems stupid, but it's true because to literally you see it and it's telling the, the user do this, please because at the end of the day, users need to be guided on a website. If you've created narrative and point them in a direction, they'll fall that direction.

Speaker 1 (05:28):
So you have a phone number and it's huge and you put call to actions beside it. Don't just let the phone number, float there. Say, get your questions answered by an informed, an informative admission rep around the phone number. Now you're telling them why call the number, what they'll get when they call the there's no way they can misconstrue that and they'll go there. And so that's, that's the main thing is you've gotta be explicit. The next thing I'll focus on is the headline enroll today, dream it, shoot it. I actually do a presentation. <Laugh> where I, and I talk a lot about headlines that are inspirational or cute or funny or anything like that. Miss the mark completely. You have to be specific and informative in your headline. So rather than saying something, that's like some have to constru this.

Speaker 1 (06:17):
I don't have to think about this. Dream it shoot it to me as a user. If I'm trying to collect information, decide if you're the right school, it doesn't actually tell me if it said something along the lines of here's the location. Here's our programs here, like information that helps me make my decision. It could be get the skills to have a reward in career in film. Now you're telling them what's gonna happen. Cause you're actually saying you'll get the skills to do this. So you're being explicit when you use inspirational stuff, funny stuff, cute stuff. It usually misses a mark. The biggest example I see is yeah, like dream it, shoot it or something where it's like, your journey begins here. Well, what is your journey? Where's it go? Like it tells you absolutely nothing. And that gives me no more information that I need to do anything.

Speaker 1 (07:03):
The best headlines, like I said, are ones where they're telling you what will happen? You know, you'll get this, you'll do this. Or it gives you geographic or program information because those are things people want. When they come to your website, your website would actually help with that because virtual school sorry, virtual film school, Canada above the fold right now. I don't know where you are. I could be anywhere in Canada. So I, I might be in British Columbia going, oh man, this looks like a great school, but I could be in Toronto. I'm like, oh, are these guys in Toronto? I don't know. I guess I'll no. Oh, it looks like Hollywood. Cause I see that word first and I just go, oh, Hollywood or London, you know? So the point is that you can take the course from anywhere. Okay, great.

Speaker 1 (07:42):
I, I didn't know if you had, maybe we're not explaining that. Maybe we're not exactly. So yeah, so there's a lot that can be done with regards to that. But overall headlines like that one example, and this is from Scott old former employee here who still working with us here and there. He had a school school. He is working with where they did the HVAC program. So that's heating ventilation, air conditioning mainly. And they had the paid search. I'd say start a cool career today. They all loved it. You know, it was funny, HVAC. Cool. They thought it was amazing. It was their worst campaign ever. They remember it cause it's so bad because it requires someone to put one on one together to people too. And you cannot assume a web user can do that. So you never wanna put anything that requires assumptions.

Speaker 1 (08:29):
Anything that requires someone to like have any previous knowledge. You gotta be explicit as you're talking to like children here pretty much. So I I've given you a few things. If you want email me, we could go, I could give you a full review. Cause it takes over like an hour to a full review of a school. The last major thing I'll say here is you want a front facing contact form above the fold. So a contact form that I could engage with where I don't have to click something. So right now, if I want to start now I have to click something. Well, every person, every click you have between you and your end goal, people drop off is the funnel. And it's just a natural thing. Every click, you lose people. And that is why probably the biggest innovation is Amazon ever did.

Speaker 1 (09:15):
Was there one click checkout? You guys might remember that about 15 years ago. That's made them billions of dollars because when like the whole idea, like I've worked at e-commerce companies too, our whole job is to limit the shopping cart is every click in the shopping cart. You lose people. So when Amazon got the one click checkout, BA it's just like printing money because they increase that shopping cart rate so much, same thing for us. If you have to click somewhere to become a lead or become an inquiry while you're losing people in that click. And so if you have a front facing contact form, I don't have to click anything. I could just see it and fill it out. Plus like we could get into more details about this, but the, the contact itself, when you get here, it doesn't really tell me a whole lot, you know give free unconditional quote, but it doesn't say like any other reasons what's gonna happen.

Speaker 1 (10:07):
The button doesn't explain anything. Submit is a, a waste of a call to action. You can put in there, like get your questions, answered something specific. So some other things to think about, but yeah, email me independently. And I could give you more of a one on one. I'm gonna jump onto the next website now. Great. Thank you. No problem. So now this is a little a few of these websites are schools that I'm working with. So I'll be a little quicker for you guys because I could give you guys one on ones after. So the next one in the list is this beautiful website. So you'll see this website fits a lot more of the best practices I would recommend. First thing you see is a front facing contact form above the fold right there. Now the only thing I'd say is I, I prefer as in a contrasting color because you have, this is your color in your color scheme that I guess that's like a green. And so it's here too. So I would actually think a red would pop complete opposite color green, a red, and tell me more a red and get info that would stand out and be great. This pops so

Speaker 3 (11:17):
Similar to the the coral that we have on the

Speaker 1 (11:20):
Vaccination one. Exactly. Yeah. That see that, that actually is the strongest call to action right now. But you might not want it to be because you know, it's great that they learn more, but you really don't want cause it's a bummer <laugh>. Yeah, exactly. So so yeah, if this was red, I think I'd send out another thing. Generally. You want the contact forms right side rather than a left because people read left. Right? So if I'm reading your message and it's enough that I'm like, oh wow, I'm right to move forward. Cause it's convinced me. You want the content form to be where you finish reading. So if I'm reading your content and ideally your content should be benefit driven and it it's going put me over the edge. If I'm not ready to fill form. And if it doesn't do, then hopefully I a net and go program page and enough to.

Speaker 1 (12:04):
But if I do get enough here that I could take that step forward, you are reading and you finish and you want the form to be right there. So that that'd be one thing I recommend. And you could, it wouldn't change your message much. You could just take this all, pop it over there to switch these around and the contact form's on the right now. I like these up here to speak to your admissions team. This here though, I think it'd be bigger and you could also put it in a contrasting color too, make that bright red, make that whatever color you want because it stand right out. One thing I didn't mention about the last website, which this one is doing a good job of the last website you had. And I actually wanna go back cuz this is a good point.

Speaker 1 (12:43):
Start now. Start now is a great call to action. It's a deep commitment though. You don't have on here any very low commitment call to actions. Say, I want to ask a basic question. What's tuition there. Isn't a collection about the start now is a deep call. Action. I, if I just wanna ask what tuition is, if I just wanna ask what's your start dates. If I just wanna get ahold of someone and just ask basic questions, start now is, are gonna scare me off. It's too deep of a commitment. So I come to this website. Well, I have applied now. Ooh, that's a commitment book, a student massage on it's interesting. Get info. Tell me more. That's the low commitment call to action. So if I'm someone who's low commitment, I just have a basic question. I could find someone for a basic contact form.

Speaker 1 (13:27):
Tell me more. If I'm deep in the buying process, oh, look apply. Line's up here. Great. I could actually apply. And then the phone number's there if I have urgency or if I get convinced that phone calls, right? So you're what you see here at this website is you can actually capture people in different stages of mine process above the fold. So if I have needs, I could see different needs. Now of course, there's things that we can improve. Like I'd say making those red instead of that green color green is actually a really good trust color, but it puts people at ease and you don't want people at ease when they're on your website, you actually want a actionable color that causes emotions, red and orange are the two most emotionally driven color. And I think all of you probably heard this, the, the, the psych psychology behind painting rooms red and what does to people and painting blue or painting.

Speaker 1 (14:16):
Like that's why in schools often there's the color they use is a, a color that subdues people and institutions like buildings and colors you see are often subduing colors. You hardly see red rooms because red really causes anxiety. And it's the same thing on website. But when you have someone who you want to commit an action, that anxiety is good. It causes 'em to go and get motivated. Blue and green are trust colors. They actually put people at ease. So they're great for backgrounds. They're great. Great to bring you to ease, but they're not awesome for actionability because of that at ease, you're more passive. So that's that's going deeper into it. And so the long run, these could be made red. I don't really hate these being blue right now, because if you make these red, you'll have different red and blue call actions.

Speaker 1 (15:00):
And I actually like having different colors of call actions because they, they make each other pop out. So, and book a state massage, like that's a strong call action for you guys. Cause I know you guys use that to drive also for, and you, it drives a lot for you. So that's fine to have as a major call to action there. So yeah. I'm not gonna spend too much time because I'm working. This is a client of ours, even though this isn't our website that we built, it's a client of ours. And so I'm going to continue to work with them. <Laugh> offline. So they'll get even more detailed stuff from this. It's a great example. So the next one I'll bring up is max. No problem, max, the mat here. So this is also some that we work with. And so this would say here's a, a unique one too, because with a lot of school rules and what I say to schools, 95% of the time is you don't websites and aesthetics are non, like actually what we found through data is that the pretty websites are what people consider pretty or innovative or websites.

Speaker 1 (16:07):
That's functional, fun stuff are usually the worst converting websites out there. The highest converting it's our websites that are very straightforward, almost like modular, where it's like, this is this, this is this. Like, it's really easy to navigate. Easy to find information. Usually tends to be better converting because people get what they want or innovative websites or websites is interesting, weird ways of navigating or lots of tend to distract from the conversion. But when you have schools that are very aesthetics are very important, like a design school or a Cosmo school. Those are times when you want compromise a little bit on the conversion because you have to show the aesthetic side because that's part of your conversion too, is that, so this is an example, one where I wouldn't go as hard on the elements that I'd say, oh, you're doing this wrong or doing this right?

Speaker 1 (16:59):
Because there is some element of aesthetics that they have to maintain more so than if you're a allied health school. I don't care. Your website looks like I, it doesn't need to be pretty. It needs to be functional. So the first thing I'll say about this website and I, I have to say they are working with us. This isn't one of our website templates, but we help 'em with their website. So the first thing you'll see is this headline is get the skills for a rewarding career, an animation concept, or, or illustration, why this is an awesome headline. It tells the students get the skills for the career. No guarantee get the skills does not guarantee that you're going to have a career. It's not guaranteeing graduation. It's not guaranteeing employments. The most is probably the most powerful term that hits all those regulations perfectly.

Speaker 1 (17:48):
So get the skills for a rewarding and creative. We actually tested the word rewarding ads to the rate of people, filling it out, just because you know, you're adding value career and animation concept or, or illustration. Now, if I'm a student who's looking for something, I now know what three programs they have. I'm not going to misconstrue this. I'm not going to go somewhere. I'm not going to look for a different program. If I'm not looking for those three programs, I'm gone. If I am looking for those, these programs, you've got my attention. So in the headline, not only am I able to add value, but I now know I am in the right spot on top of that. This is the H one, which is the main headline of a page. The, the code in the back end H one is the second most important tag on page for ranking, for a website.

Speaker 1 (18:32):
So now they've got three keywords in there that they want to rank for SEO wise. So that's another positive. So yeah, just looking at this headline, it cover hits. All the bases gives you a solid narrative, gives you the keywords we wanna target, and it helps with the SEO. So it's a, a great headline. Looking up here, you see the number it's large. Now this number could be bright orange, even Redwood work piece just purple. So you could make that, but that I, I like how that, that orangey color, that student login. I actually love that. I think that should be the color for, to call to actions because it really pops on this page. It's the main thing I see goes right to that at. So that color was in the button. That'd be awesome. You'll see how the button is very specific here.

Speaker 1 (19:17):
You get program details. Now it's not submit. And I, I I'll say about 70% of schools, you submit, so don't feel bad. You submit. But if it becomes a joke when I'm doing this, because I'll start bringing up websites and it's so common, it's like submit, submit. And everyone's like, and you get the point after I show a few times, you have a chance to create a narrative in the button. You tell them the next steps, tell them what they will get. It will actually help because someone goes, oh, I will get my details now. Right? It's, it's completing that. And up here, as you see, these are the most frequently asked questions. So someone starts filling this out and now they know I'm gonna get these answers and we get program details. So it just helps the, the user know what's gonna happen. Find the right thing and move forward there.

Speaker 1 (20:01):
Now again, I would recommend the purple be changed to red or orange because it would help it stand out more and how to apply. I'd probably want that to stand out a little more and visit us too. All these are different call actions visit is book a tour, right? That is deep but not right to apply yet. Apply. Now is booking a tour. So these people are no, sorry is beyond book a tour. These people are right to apply. That's deep in the bind process. This is early in the bind process. This is for people who have urgency. So if you have all those call to actions in place, almost everyone's needs will be met because they'll come and be able to see what call action that captures their attention. And so going further, I don't really need to go too much further. This website is it does a lot of things, right?

Speaker 1 (20:49):
I like that headline. It got a little sub-headline with a little bit of information about the school. That's great. Call action on the right hand side phone number up here. So it could do a little more with changing the colors to contrast and stuff like that. But overall it's at least meets some of the, the things that are the most core elements you want in place. So I'll move on to the next one we have here. No problem, Texas school phlebotomy. So as you can see, the one thing I will say these guys are client of ours is they have our career readiness quiz, which is one of the things that our clients do. So you let's do that there. So first off I gotta say, it's awesome. Great for optimization, but enough of our self promotional stuff. So we come to this website, the first thing I'd say is that there's, this COVID update is pushing valuable information down.

Speaker 1 (21:42):
Now, I'm not sure there's like a legal thing about that, or it could be conveyed differently, but does push every thing down. And as you can see here, the information you want to convey here, which normally would be above the fold is push below the fold, which is your inquire now. So your inquire now, which I see as you're really, there's a request info call now take the quiz and inquire. Now it's be pushed down below the fold. So there could be some work done to get that above the fold. There is no main headline on this page. That's probably the big thing here is you see, this is the mission statement, which is great. It's good to talk about your school, get certified today. This is a, a video sort of flexible payments, but this is not a headline. And then we get into hands lab.

Speaker 1 (22:28):
So there's no major headline here. No narrative starting, you know, something about like get the skills for amazing career and phlebotomy or something along those lines. So what we, what you'd wanna do is get that there, the, the nice little statement, you know, from the mission statement or about your institution, that definitely needs to go lower. That could be great on a thank you page or right below your contact form. So if someone's not ready to fill out the contact form, but they're near like tip and that could be what's there as sort of like trust copies. So get them a little closer to that step, but I would definitely recommend above a fold here. We have a really good headline explaining why something about get the skills for career as a respected professional phlebotomist today. And you even talked about the length of the program, which is most likely going to be a benefit in the length of program, especially phlebotomy.

Speaker 1 (23:24):
So let people know. And how many weeks will you get certified? Give them these benefits, give them the features above the fold. Also the contact form I'd recommend we have a contact form right here. You have a lot of white space take advantage of it. This is like I said, this is Malibu, your prime real estate use it. Contact form right here would fit perfectly phone number up here in the top, right? Make it yellow to contrast on the red, yellow looks really good against red. The call to accents being white actually works for you because the site is red. So those call to actions, white actually stand out, but you could make 'em a little stronger. I would probably use yellow or some color and you could test this, like, just look on, look at colors against your red and go, Ooh, that one really pops.

Speaker 1 (24:08):
And by pop, I mean, stands out. Sometimes standing out means, looks ugly, ugly converts. And it's funny that a lot of people think that's funny, but it really is because sometimes something will pop. It might be a contrasting color and you go, oh, like it's an eyesore, but then you read it and then they go, oh, that's what I wanted and move forward. So that's something I test out there. Yeah, it definitely needs a contact form. And there is a lot of space right here that could be used. That could be where the headline goes even, but a mass, a really cool headline there, move the statement down, move this to the left and a contact form on the right. So I'll blast onto another one. So I have, cause I still have 10 minutes, but yeah, there's some quick little wins there.

Speaker 1 (24:51):
I would really look, the, the red color is having red as your color scheme is a pro and a con it's a pro because Red's actionable and it causes that emotion right away. But the con, as you wanna find colors, other than red as you call to actions which red is the best call action color. So finding, I find either finding the complete opposite. So it just stands right out or finding a color that looks good alongside which yellow or some sort of some like light oranges look really good beside of red as a call to action. So I had a question from SHA, so do I suggest IR F on mobile? Yeah, generally a a as long as you are able to have a call to action to uncla with that's strong. So if someone could see what it is and click on it.

Speaker 1 (25:41):
Yeah. Because what we generally do UN mobile is we don't have the form front facing because it takes up so much space. So you're scrolling, it takes up a lot. So we do a docking call to action, generally that stays on your page at all times. So when the person has got to the point where they're reading the mobile and they're like, oh yeah, now I'm ready to inquire. Cause I got that information I need often on a program page is most likely page where some gets to that point where they're ready to inquire then the, they have a docking call space have to press that and it loads up. So that's what we recommend. Cause like a contact form front facing mobile wise, just, it eats up so much space, right? You can't consume information. And even though we want call actions front facing, people need to get the information first before they can take that big step forward. So hopefully that answer your question for you, if not yeah, she just email me or message again and I could go into a little more detail. So charter college. So this website, actually again, it does a lot. I like the COVID updates up there, which is fine. Everyone has to do that. So, and it doesn't push things down too far. As you can see, we still get above the fold without it, it would be a little higher, but not much so, so that's great.

Speaker 1 (26:57):
So over here we have the contact form. As you can see red request info, request information, great request info. It's a great button because it's telling you what will happen. I'd actually put this in first person, but still it's fine being request info. I'd actually say like something like get my info now or, you know, because this is the call action gets 'em in there and now you make the button speak directly to them, get my info or you know, whatever it is, but still request infos for explaining what will happen. And that's all you wanna do. You wanna let them know here's what's gonna happen. Here's why here's the benefit of you filling this out. And that's, but there is a lot of space here. So there is an opportunity to have it be request info and get your answers right away or find out, you know, you can make something more persuasive or add value, but at the end of the day, it's either one would do fine.

Speaker 1 (27:47):
Other than that, the phone number's there. You can make it a bigger, bigger, you can make it a different color. You could say why to call, get your questions answered by informative admission rep or something like that. But at least it's there. So that's great. Your social buttons are there. Those are a minor thing, but at least they're there. You're using them. Some people click 'em as you're pricing your data. So those are our value. The only thing I recommend and I'm gonna test this now. Great. It opens in a new window, never have any links on your website, open any external links on your website, open in the same window. Always make sure every link that you have. That's external opens a new window. You never want someone to leave your site. So that's one thing that you do and that was done correctly there. So it's awesome. Down here they have these links. It it's not really, no, you can't tell for sure if they're applicable until you scroll over them. So there could be something done here to make them more look like buttons. But again, that's a, that's a investing nitpicky. What

Speaker 4 (28:44):
Would you suggest right there, ster, in terms of making them look more like actual buttons to click on like a, like a box

Speaker 1 (28:50):
Maybe. Yeah. If you, if you put a box around them, if you put if you make them actually bolded or highlighted a little more before you scroll over them, then it would stand out a bit. But yeah, easier box or you could even make buttons, but I could see that being a lot of work if you already have this, as you know, but whatever. And I, I would get a designer just to make you four mockups and look at them and go, oh, that one looks the most like buttons to me. And that's, that's a nitpicky thing though. Your site's pretty optimized. So it's not one of the ones where like there's a huge, fundamental things. It's more, you know, I'm, I'm, I'm, I'm getting a little more granular here. One thing I will say is the headline, great crew start here tells you nothing.

Speaker 1 (29:33):
Doesn't tell you why. Doesn't tell you how doesn't tell you where I don't even know where here is. Like it's at your school, of course, but you're not being, it's not descriptive enough. So one thing I definitely do is try to find a better headline that speaks to your programs, speaks to what you do, if any features and benefit what differentiates you. The next thing we're gonna look at is I'm gonna inspect this element. So that's your H two. So that's the second most important hit headline on this page or H two. And then again, I'm getting to SEO stuff now. But the H two is the second most important headline on the page. So it helps with ranking get great careers. Start here. Probably not gonna careers might be a keyword you wanna rank for, but probably not in conjunction with those keywords.

Speaker 1 (30:16):
Probably not, probably not too actionable, press you. So you could put in more target key E in here. I might be getting too granular again, but I like to do this. I'm looking at the page source right now. So it's four, four minutes left Sterling. Excellent. So this is your H one H one is the most important title tag, not ti yeah. Most important headline tag on your website. It's the one that's supposed to be the core of what the websites about get trained for the career of your dreams. I'm just trying to find that here, is that actually on the page or is that hidden?

Speaker 1 (30:58):
It looks like it's not actually on this page on the actual page. Yeah. So it's probably hidden behind some CSS or something or might be like a, you have an include over it. So it's not even there. So that H one, that H one is actually better because you, I would use the first half of it and then put specific careers in the end of it. Then it tells you specific and it will help you rank for those keywords. So if you took the current H one brought up back, so actually viewed this is a H two right now. So you actually have an H one on your page and then put those program names at the end of it, rather than just being generic, then it would be of value. Tell them the career names and it has value there and it work for SEO.

Speaker 1 (31:43):
So those are some other things. I do question this. This is very pretty, very nice. Is it engaging? I would like to look at your analytics and look at where people are going from this page. Cause my assumption is most people assume those aren't clickable and they don't get clicked as often as they could. And at my assumption it could be clear. Wrong is more people are probably going to the navigation to find programs. But yeah, look into that data and check it out because yeah, stylized stuff like this, it looks beautiful, but beautiful stuff often hurts conversion because it, again, it requires someone to put this together and a lot of people come to this website probably are just like looking, going oh, okay. And looking for the call that actions and disappear, or maybe find it down here. So, and again, these are, these are replicated, right?

Speaker 1 (32:33):
These are all those act, the same links that are there. So another thing to look at is, is it the best use of space? Could you put a better, maybe a hero shot in there that shows something that conveys value with a great headline? Would that be better than doubling up on the links? I don't know, because program pages are where leads come from the most. So part of me is like, yeah, you wanna get people two program pages because that's where inquire the most. But at the same time duplicating call to actions can be detrimental cause you're losing a chance to convey something else. So that'd be something where, and you could follow up with me on that. I I'd love to look at the data. You should have that in your analytics, look at your look at where people go from that page and how many you're hitting these different links and determine what is the best approach.

Speaker 1 (33:22):
Sounds good. Thank you. All right. So I only have one minute left, so I'm sorry. I tried to get through as many as I could. So everyone else so I got Joseph here and get to anyone else and Shay email me sterling@enrollmentresources.com and I'll do we could schedule like a half an hour even an hour if you have the time. And I could do a quick little one on one with you and anyone else, if I've done one already with email me, if you one on one on one, we'll go through that together. And if you didn't want to do this in front of people and you didn't pony up your website, but you want private 1 0 1 again, yet email me and we could set that up and I could walk me through.