[Case Study] Texas Barber College – Importance of Research

tbclogo

You can’t manage what you can’t measure

“When we first came aboard with Enrollment Resources there was a big gap on where we were and where we wanted to be as a company. Through their market research and Mystery Shopping, we were able to identify some key priorities that we needed to address in order to reach our goal…Professionalizing [our] process in a very short period time resulted in significant improvements.” – Esti Merlo, Director of Admissions, Texas Barber College

Texas Barber Colleges is a long-established school with multiple campuses throughout Texas. Director of Admissions Esti Merlo asked Enrollment Resources to assist in an interesting challenge, “While we had, in my opinion, a successful organization, my sense was we could be more effective in how our admissions team used their time. The objectivity and interest in best practices that Enrollment Resources brought to the table was of interest to me,” said Merlo. Read more

[Case Study] Spa Tech Institute – Improve Lead Flow

spatechlogo

How Enrollment Resources helped Spatech Institute improve lead flow

“If we were not already developed to the point where we had been in the lead generation when we started working together, I estimate we would have likely seen a 40-50% increase in the quantity of good leads coming in. Because we had already jump-started the process before beginning work with [ER] we’ve actually seen about a 10% increase – but that 10% in a degenerating market is a victory.“ – Kris Stecker, Owner, Spatech Institute

Spa Tech Institute is a four-campus chain based in Massachusetts and Maine. Owner Kris Stecker recognized there were issues within its enrollment process but struggled to articulate problems.

Read more

[Case Study] UVic MBA Program Combat Competitive Market

Enrollment Resources Helps UVic MBA Program Combat Competitive Market and Increase Enrollment

“Some places think they can sell you something but Enrollment Resource knows Post Secondary and that’s what we needed. We needed to work with someone who ‘gets it’. Going through the Enrollment Resources program has really helped us hone our systems” Pat Elemans, Assistant Dean and MBA Program Director of the University of Victoria (UVic) Masters in Business Administration (MBA) program

UVicElemans faced some unique challenges in her role in the MBA program at the University of Victoria. As a specialty school within the larger public post secondary institution, Elemans and her staff operate in the heart of a very competitive industry.

“I’d like to say we’re in a market where we have thousands and thousands of applicants and we can pick and choose the brightest and the best – it’s unfortunately not a market like that at all. It’s a very competitive market so we wanted to make sure that the systems we had in place were working.  If not, are there better systems out there that we should be using?” said Elemans. Read more