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Over 20 years of testing and innovation in EDU
Top Articles
How to Increase Student Enrollment
If you’re looking for answers on how to attract and convert more interested prospects into successful students, you’re in the right place.
We’re Top 3% for Google Ads Management
Enrollment Resources is proud to announce we’ve been named a Google Ads Management Premier Partner. This status comes as recognition of top-tier results achieved for clients through paid search, compared against all Google Partners in 2022.
The Hidden Motivations Of Your Prospective Students
We compiled data from over 250,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations.
Industry Insights
Previous Education & Enrollment
I want to like nectarines. There’s a nectarine tree in my parents’ yard and every summer they rave about the sweet fruit fresh off the branch. But I’ll never know, because years ago I bit into one and didn’t realize that, in addition to a pit, this particular...
Focus on Fulfillment
On an airplane. At a party. Ran into an old friend. In line for the bathroom. These are just some of the places you might be asked, “so, what do you do?” It’s the ubiquitous question of our times. We ask one another this question because “what we do” for a living goes...
35% of Prospect Student’s Can’t Do This ONE Thing
EDU Research Reveals Surprising Barrier to Enrollment “Dream Big.” “Reach for the Stars.” “If you believe it, you can achieve it.” These types of sayings feel omnipresent in career counseling offices, right up there with the frazzled kitten precariously dangled from a...
How “Social Styles” Can Supercharge Your Admissions
“It was an impulse buy,” I lied as I slipped an arm into my new forest green zip-up varsity jacket with black trim. “You sent me four pictures from the fitting room,” said my friend, in immediate recognition of my self-delusion. “Plus made me go with you to the...
Education Marketing
How to Increase Student Enrollment
If you’re looking for answers on how to attract and convert more interested prospects into successful students, you’re in the right place.
Do You Need a New Website?
How to know when it’s time to replace or repair I was recently involved in a small fender bender. Thankfully no one was injured, but there was some damage to my car. What to me seemed like a minor dent and busted light, to my mechanic was a reason to write off the...
How to Check Your Website’s Foundation
In this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website The...
Are You Missing Out on Mobile Leads?
Do you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe...
News & Announcements
We’re Top 3% for Google Ads Management
Enrollment Resources is proud to announce we’ve been named a Google Ads Management Premier Partner. This status comes as recognition of top-tier results achieved for clients through paid search, compared against all Google Partners in 2022.
Increased Spam Leads on Google Paid Search
For online marketers, garbage “spam” leads pose a significant threat to your bottom line. Left unchecked, spam leads can inflate the cost of your paid search campaigns and dramatically compromise your conversion rate ROI. Since summer of this year, the Paid Search...
Gregg Meiklejohn Retires; Shane Sparks to Serve as President & CEO
VICTORIA, British Columbia – Enrollment Resources Inc. announced today that Gregg Meiklejohn has retired from his role as CEO. Gregg Meiklejohn co-founded Enrollment Resources with Shane Sparks in 2003. Over the past 19 years, the company has emerged as a leading...
Recent Changes In The Paid Search Environment And How They Can Affect Your School
There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your...
Case Studies
How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%
The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the...
How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%
The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and...
Texas Barber College – Importance of Research
You can’t manage what you can’t measure “When we first came aboard with Enrollment Resources there was a big gap on where we were and where we wanted to be as a company. Through their market research and Mystery Shopping, we were able to identify some key priorities...
Spa Tech Institute – Improve Lead Flow
How Enrollment Resources helped Spatech Institute improve lead flow “If we were not already developed to the point where we had been in the lead generation when we started working together, I estimate we would have likely seen a 40-50% increase in the quantity of good...
The Hidden Motivations of Prospective Students
We compiled data from over 250,000 prospects in North America to provide insight into prospective students' core motivations, personality style, and triggers that drive buying decisions.
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