Frequently Asked Questions
What is a Lead Funnel?
A Lead Funnel is a tool that allows a potential student to express interest in your school. The purpose of a Lead Funnel is to encourage prospects to engage with your school and to help make the most of all your online traffic.
What does it cost?
The monthly fee to use the Enrollment Resources Lead Funnels is personalized to your school. Cost will depend on the number of campuses, programs, students, website traffic and average tuition. Your fee is calculated based on an expected revenue impact for your school.
Do you offer a trial period?
Yes. As a new client, you can take advantage of a 90-Day Risk-Free Trial. Cancel anytime within your first three months and receive a 100% refund, no questions asked.
Do you have a satisfaction guarantee?
Yes. If at any time you don’t believe you’ve received adequate value, you can adjust your invoice as you see fit.
Do I have to commit for a set length of time?
No. As an Enrollment Resources partner school, you are never locked into a long-term contact. Billing is month-to-month and can be canceled with 30-days notice.
What is the Risk-Free Conversion Kickstart?
The Risk-Free Conversion Kickstart is a lead generation intervention, specifically tailored for student recruitment. Try the full suite of Lead Funnel tools and services, including complete implementation and support from EDU conversion experts, for a full 90 days. If you don’t feel that you’ve received sufficient value, we’ll refund 100% of your money.
What sets Enrollment Resources apart from other tech and marketing platforms?
A combination of innovation and personalized service. We constantly test and push for new insights to improve performance for our clients and have developed a cutting edge technical platform, but ultimately the difference maker is a team of talented EDU marketing and development specialists personally dedicated to the support of our clients.
The foundational mandate of the company is: pursue the truth.
How do Traffic Analytics tools help in understanding prospect engagement?
Traffic Analytics tools allow you to track how many visitors, both unique and returning, your website receives in a given timeframe and whether those visitors took any action, for example submitting a contact form. These tools allow you to accurately measure the level of prospect engagement on your website, which can be crucial to understanding your marketing spend and return on investment.
How does the Career Training Readiness Lead Funnel enhance the admissions process?
This Lead Funnel is designed to empower prospects. Built using principles of behavioral psychology, Enrollment Resources’ Career Training Readiness Lead Funnel helps prospects to articulate their goals and encourages them to align their actions with those goals, for example by booking a tour.
Prospects that complete this Lead Funnel are shown to be as much as 15 times more likely to request a tour/information session. Admissions Reps spend less time in “voice mail jail” when they receive highly motivated leads through this tested Lead Funnel. When a prospect completes this Lead Funnel, Admissions Reps receive a highly detailed lead report that includes the prospects goals, working status, supporters, social style and more. These detailed lead reports allow Admissions Reps to create more meaningful connections with prospective students in less time.
Will Enrollment Resources’ Lead Funnels integrate with my CRM?
Our Lead Funnels easily integrate with almost all CRM systems, including Salesforce, CampusLogin, Hubspot, Stars and other Admissions CRM Software and Admissions Management Systems. The higher education marketing and development experts and Enrollment Resources can oversee the integration to ensure leads integrate seamlessly into your system.
How do your Lead Funnels help Admissions Representatives?
Enrollment Resources’ Lead Funnels convert more digital visitors into valuable inquiries and opportunities. Our funnels encourage more prospects to engage with your school and help you to make the most of all online traffic. Admissions Reps receive a higher volume of engaged, qualified leads.
Prospects that complete this pathway are shown to be as much as 15 times more likely to request a tour/information session. Admissions Reps spend less time in “voice mail jail” when they receive highly motivated leads through this tested Lead Funnel. When a prospect completes this pathway, Admissions Reps receive a highly detailed lead report that includes the prospects goals, working status, supporters, social style and more. These detailed lead reports allow Admissions Reps to create more meaningful connections with prospective students in less time.
How are Lead Funnels adapted for different education levels (e.g., undergraduate, postgraduate)?
Lead Funnels will be customized to fit your school, program offerings and prospects. Content has been tested and continually refined to reflect the needs of learners at every level, from certificate programs to doctorate programs.
How quickly can I see results from Enrollment Resources’ Lead Funnels?
It is possible to see an immediate boost in leads when you implement Enrollment Resources’ Lead Funnels. In order to properly compare performance of your website before and after the addition of Lead Funnels, we recommend a 30-day window.
What analytics and reporting features are available to evaluate the performance of Lead Funnels?
In the reporting function of Virtual Adviser, the system that powers our Lead Funnels, users can see exactly how traffic from your webpage converts into leads and which pages are most effective for lead generation. Users receive a monthly report that shows lead volume broken down by campaign (website, paid search etc.). Users are also able to drill down with in-depth analytics tools. Gain a deep understanding of your prospects’ demographics (age, location, etc.) and psychographics (motivations, challenges, goals, etc).
Can Lead Funnels be customized to match my school’s branding and style?
Yes. Lead Funnels can be customized to reflect your school’s branding.
Are Enrollment Resources’ solutions compatible with common CRM and SIS platforms in higher education institutions?
Yes. Our solutions are compatible and will seamlessly integrate with common CRM and SIS platforms used by higher education institutions.
What is Virtual Adviser?
Virtual Adviser is the innovative technology platform created by Enrollment Resources specifically to fit the needs of schools. The platform powers tools, such as proprietary Lead Funnels, designed to boost leads, increase higher ed enrollment and ultimately grow your school.
How does Virtual Adviser handle data security and student privacy?
Our security policies follow industry best practices. Prospect data is encrypted at rest and in transit. Our data handling practices are CCPA and GDPR compliant.
How does Virtual Adviser facilitate improved student retention?
The Virtual Adviser system includes a suite of tools specifically designed to support students, gauge satisfaction, reduce false starts/dropout rate and foster relationships.
How does Virtual Adviser track and analyze student interactions?
In the reporting function of Virtual Adviser, users can see whenever anyone submits a Lead Funnel or interacts with another tool powered by the system. The reporting functions will show each time a user has interacted with the Virtual Adviser system and will create a complete User Profile including any information they’ve supplied, which may include name, contact information, location, goals, work status, supporters, Social Style and more. If they have a public Social Media account, that information may also be part of their profile.
Users can see exactly how traffic from your webpage converts into leads and which pages are most effective for lead generation. Users receive a monthly report that shows lead volume broken down by campaign (website, paid search etc.). Users are also able to drill down with in-depth analytics tools. Gain a deep understanding of your prospects’ demographics (age, location, etc.) and psychographics (motivations, challenges, goals, etc).
Is there ongoing support and training for using Virtual Adviser?
Yes. Virtual Adviser clients have access to continual support and training from a dedicated Customer Success Team.
Can Virtual Adviser be integrated with other digital marketing platforms?
Yes. Virtual Adviser can be integrated with common CRM and SIS platforms used by higher education institutions.
Paid Search & PPC Advertising
What Is Paid Search?
Paid search is a type of digital marketing that allows you to pay search engines to place your ads higher on search engine results pages. The goal of paid search is to drive relevant, high-intent traffic to your website or landing page.
What is Pay-Per-Click (PPC) Advertising?
PPC advertising is the most common form of digital advertising. Most successful higher education marketing strategies include some PPC advertising.
Can I keep my existing Paid Search Ad Accounts?
Yes. If you have ad accounts that you own in platforms like Google, Bing, Facebook/Instagram etc., you can keep those accounts and will always maintain 100% ownership.
If you start Ad Accounts for me, do you own them?
No. Any paid search account created for your school/in your school name will be owned by you. If at any time you choose to discontinue work with Enrollment Resources, you will retain complete ownership of your accounts including all accrued ad data.
How do you optimize PPC campaigns for maximum ROI?
Strategy to optimize PPC campaigns for maximum ROI will vary slightly by the size of your school and whether or not you have a CRM or other system to track and report leads. For smaller schools, it works well to set a goal cost-per-lead (CPL) and arrange the campaign around that goal. For larger schools with more sophisticated CRM systems, it can be strategic to focus on a goal at a lower stage in the sales funnel, such as interviews and/or enrollments. In all scenarios, optimal PPC management involves adjusting keyword bids, changing bid strategies, removing poor-performing (high CPL) keywords and even mining the search queries themselves to exclude or negate anything irrelevant in the searches that could be driving costs up.
What performance metrics do you prioritize in PPC campaigns for educational institutions?
We prioritize leads (conversions in Google Ads) and acquisition costs (cost per lead). Other metrics we prioritize include conversion rate, impression share and quality score and in particular, cost-per-interview and cost-per-enrollment.
How does Paid Search Management by Enrollment Resources benefit schools?
Paid Search Management by Enrollment Resources generates high quality leads and protects budget. We work to drive the highest quality traffic possible to your website and landing pages and to connect with new, low-funnel prospects who wouldn’t otherwise encounter your school.
Website Design & SEO
What makes a good website design for a school?
A good website design for a school makes it immediately clear who you are, what a website visitor can DO on your website – for example, take a quiz, request more info, book a tour, live chat with admissions etc, and also WHY they should do that. The design should be inviting and the copy should speak directly to prospective students’ top questions and needs.
How do I know if I need a new website?
If you have Google analytics installed on your website, helpful metrics to assess whether you need a new website include things like page load speed, traffic and conversion. Page load speed should be less than 3 seconds. If traffic drops off completely at any point, that can indicate that your site is inaccessible at times. It can be helpful to have a complete website audit conducted before you decide if you need a new website.
What strategies are used in SEO to improve a school’s online visibility and search rankings?
- Maximizing high intent keywords to programs offered
- keyword best practices for SEO (Title, h1, links)
- Leverage local search and listings
- Guide schools on NAP consistency (name, address, phone numbers &URLs the same across online directories)
- Advanced hosting technology for fast site speed
How much does it cost to design a website?
The cost of website design can vary wildly. Some companies will spend tens of thousands on a website while a small business owner might get started for a few hundred dollars. When you compare prices of web design and development work for a school, it’s crucial to know what purpose you want your website to serve. What outcome are you hoping for when someone visits your website? A pitfall to avoid is a website that is all looks and no substance. The appearance of your site matters, but not nearly as much as its function. The main purpose of a website design for a school should be to convert website visitors into prospective student leads and help to grow your school.
What Is SEO & why is it important?
SEO is the abbreviation for “Search Engine Optimization.” It is the blanket term for a variety of tasks done to optimize a website to ensure the site’s pages can be easily found and are relevant to popular user search queries so the page will rank well on search engines. SEO tasks include the optimization of website content, links and technical configuration.
How does the Enrollment Resources high conversion website contribute to increased inquiries and enrollments?
Our websites, specifically designed for EDU, come preloaded with our Lead Funnels and other conversion elements developed over 20 years of testing and innovation. These elements have been shown to increase website leads an average of 32%. Prospects who complete the Career Training Readiness Lead Funnel, included in our website design, have been shown to be as much as 132% more likely to enroll.
What are Landing Pages?
In digital marketing, a landing page is a single, independent web page, specially created as part of an advertising campaign. When a prospect clicks on an ad or a targeted link in an email, they are directed to (i.e. they “land”) on one of these pages.
Unlike a website, where you can hive off to various other pages, a landing page typically has no navigation. Within higher education digital marketing strategy, a landing page might promote a single program or program area, or your school in general.
Why are Landing Pages important?
Landing pages are highly focused and are typically only accessed by visitors who have searched with a specific need, ideally spoken to by that page. A well designed landing page has a clear and compelling call-to-action. These pages tend to convert at a much higher rate than other pages.
Can Landing Pages be integrated with email marketing campaigns?
Yes. A targeted email marketing campaign can be an effective way to drive traffic to a landing page.
How does Enrollment Resources measure the success and conversion rates of Landing Pages?
We use Google Analytics to measure the success and conversion rates of landing pages.
Can Landing Pages support multimedia content like videos and interactive elements?
Yes. Video and interactive elements can be integrated into landing pages.
Do the Landing Pages support forms in multiple languages to cater to a diverse student body?
Yes. Our Landing Page forms and all Lead Funnels support responses from real prospects in any language.
The Hidden Motivations of Prospective Students
We compiled data from over 250,000 prospects in North America to provide insight into prospective students' core motivations, personality style, and triggers that drive buying decisions.