7 Common Ways You Lose Website Leads (& How to Fix It)

Conversion Rate Optimization Insights to Convert More Website Traffic to Qualified Prospective Students

ON DEMAND WEBINAR

Learn how to improve your website’s lead generation performance.

Our team of experienced EDU Conversion Experts will share research-informed strategies and straightforward explanations that you can use to engage website visitors and generate more low-cost, high-return leads directly from your site, including:

  • How to create content that speaks to the needs of today’s prospects
  • Exactly what makes a top tier EDU contact form
  • The surprising ways you can convey your school’s credibility (and why it matters so much)

Plus, discover the unseen elements that are holding your website back from peak performance!

 Access the On Demand Webinar

Your Host and Panelists

Shane Sparks

Shane Sparks

Founder & CEO

A marketing and communications specialist for over 25 years, Shane co-founded Enrollment Resources in 2003. He has led service delivery and product development, including the creation of Virtual Adviser, Enrollment Resources’ flagship inbound marketing solution, and now serves as CEO. He is passionate about helping schools grow enrollment.

Sterling Simpson

Sterling Simpson

VP Business Development

Sterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.

Sasha Tiede

Sasha Tiede

Testing Analyst

Sasha is a Testing Analyst with a background in mathematics, development, and conversion rate optimization.  She combines technical skill with creative thinking to enhance user experiences, and decipher insights from complex data sets. Sasha thrives on innovative challenges, and is dedicated to delivering impactful solutions.

Leslie Sharpe

Leslie Sharpe

AI Engineer

With a unique educational background in Psychology, Statistics, and Computer Science, paired with her experience in data analysis and AI engineering, Leslie thrives on tackling complex challenges. Beyond the realm of technology, she finds adventure and fulfillment in outdoor sports, including rock climbing and mountain biking.

Tammy Miles

Tammy Miles

Director of Marketing

Tammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 17+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).

Nicole Davidson

Nicole Davidson

Senior Copywriter

As a senior copywriter at Enrollment Resources, Nicole specializes in website & landing page optimization to increase lead performance and ROI. She’s written thousands of pages for career education clients and has refined her process down to a science. Nicole has been experimenting with AI-driven landing pages for the past year and is optimistic about their results in driving traffic and conversions.

Ben Pritchard

Ben Pritchard

Senior Developer

As an IT technology specialist in education for over 17 years, Ben leads the development team at Enrollment Resources. His passion for emerging technologies and creative problem solving has made him our go to guide for innovations in website and software development solutions that keep our clients at the forefront in technology.