High School Marketing 101
As part of Enrollment Resources’ Partner Webinar series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market. He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.
Below is a summary of what Lee taught us, in 3 parts:
- Who the high school student is and how they’re influenced
- Why you should care about high school recruiting
- How to create a 5-step strategy for high school recruitment