7 Common Ways You Lose Website Leads (& How to Fix It)

A marketing and communications specialist for over 25 years, Shane co-founded Enrollment Resources in 2003. He has led service delivery and product development, including the creation of Virtual Adviser, Enrollment Resources’ flagship inbound marketing solution, and now serves as CEO. He is passionate about helping schools grow enrollment.

Sterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.

Sasha is a Testing Analyst with a background in mathematics, development, and conversion rate optimization.  She combines technical skill with creative thinking to enhance user experiences, and decipher insights from complex data sets. Sasha thrives on innovative challenges, and is dedicated to delivering impactful solutions.

With a unique educational background in Psychology, Statistics, and Computer Science, paired with her experience in data analysis and AI engineering, Leslie thrives on tackling complex challenges. Beyond the realm of technology, she finds adventure and fulfillment in outdoor sports, including rock climbing and mountain biking.

Tammy has been at the forefront of the marketing innovation-response to the tremendous changes in the private post-secondary sector. For the past 17+ years, she has collaborated with school owners and senior management to improve their online marketing performance. As an online digital marketing professional, she’s an expert in SEM management and Conversion Rate Optimization (CRO).

As a senior copywriter at Enrollment Resources, Nicole specializes in website & landing page optimization to increase lead performance and ROI. She’s written thousands of pages for career education clients and has refined her process down to a science. Nicole has been experimenting with AI-driven landing pages for the past year and is optimistic about their results in driving traffic and conversions.

As an IT technology specialist in education for over 17 years, Ben leads the development team at Enrollment Resources. His passion for emerging technologies and creative problem solving has made him our go to guide for innovations in website and software development solutions that keep our clients at the forefront in technology.