Victoria, BC | January 2026
Enrollment Resources, a leading education-focused conversion and enrollment technology company, today announced the appointment of Saj Butt as Head of Business Development. In this role, Saj will oversee marketing, sales, and customer success, aligning growth strategy and client experience under a unified leadership vision.
Saj Butt brings more than 20 years of experience in education technology, sales leadership, and executive management. He joins Enrollment Resources from Great Exposure and CampusLogin, where he served as Managing Partner and Vice President of Sales and Marketing. Throughout his career, Saj has led high performing teams, driven consistent year over year growth, and helped post secondary institutions modernize enrollment, marketing, and operational systems.
“Saj’s depth of experience in EdTech and his strong track record of building trusted partnerships with institutions make him an incredible addition to our leadership team,” said Shane Sparks, CEO and Founder of Enrollment Resources. “His leadership comes at a pivotal moment for our company as we continue to scale our platform and expand the value we deliver to schools.”
The appointment follows the recent launch of Virtual Adviser 6, Enrollment Resources’ most advanced conversion and engagement platform to date. Virtual Adviser 6 is designed to help institutions capture higher intent inquiries, personalize the student journey, and improve enrollment outcomes through data driven insights and automation.
As Head of Business Development, Saj Butt will focus on strengthening the end to end client experience while accelerating growth initiatives and product adoption. His leadership will support Enrollment Resources’ mission to help schools better connect with today’s learners and prepare the next generation of the workforce.
“I am excited to join Enrollment Resources at such an important stage of growth,” said Saj. “The team is solving real challenges for schools with purpose built technology, and I look forward to helping expand that impact alongside such a passionate and mission driven organization.”
About Enrollment Resources
Enrollment Resources is an education focused marketing, conversion, and enrollment technology partner helping institutions attract, engage, and enroll students more effectively. Through conversion focused platforms like Virtual Adviser, Enrollment Resources supports schools in improving lead quality, strengthening student engagement, and driving measurable enrollment outcomes.