Paid Search Management
Slash Cost-Per-Lead with Premier Expertise
Entrust your campaigns to the elite of advertising – our Google Premier Partner certified team. Ranked in the top 3% for outstanding performance results, ourexpert PPC team creates effective and efficient campaigns, letting you relax while we handle the intricacies.
- Precision-Targeted Advertising: Harness the power of hyper-accurate ad targeting to drastically reduce your cost-per-lead.
- Conversion-Optimized Landing Pages: Leverage landing pages meticulously designed to squeeze the most value out of every ad dollar.
- Access Cutting-Edge Innovations: Stay ahead in the marketing race with early access to Google Ads’ beta features, ensuring you’re always at the forefront.
PROVEN RESULTS
37%
Improvement in Marketing ROI
124%
Annual Lift in Leads*
40%
Drop in CPL*
*all data from the Google Ads interface, top level MCC totals, all accounts, 2022 vs. 2021
Precision-Powered Paid Search Advertising
Elevate your education marketing strategy with our tailored, high-intent paid search solutions, ensuring swift revenue growth and enhanced marketing ROI.
- High-Intent Focus Strategy: Prioritizing traffic with the strongest enrollment intent, we reverse the traditional marketing funnel for faster revenue gains.
- Transparent, Data-Driven Reporting: Benefit from clear, accurate analytics that truly reflect campaign performance.
- Specialized EDU Expertise: Leveraging over ten years of dedication to EDU lead generation and overseeing more than $10 million in yearly ad spend, our expertise is rooted in a deep understanding of effective strategies and practices.
Are you overpaying on PPC?
On average we increase enrollable leads by 30% without increasing budget.
-
High-Intent TargetingMaximizes conversions by focusing on bottom-funnel, high-intent searches, not just generic top-funnel terms. -
Non-Branded ProspectingPrioritizes non-branded search terms, avoiding poaching of your own traffic and enhancing genuine lead acquisition. -
Optimized Landing PagesOur landing pages, perfected through CRO, consistently deliver higher conversion rates. -
Data-Driven Cost AnalysisWe integrate CRM and first-party data to calculate precise acquisition costs, from leads to enrollments. -
Continuous Testing CultureConstantly testing campaign elements, we ensure ongoing optimization and superior performance.
-
Google Premier PartnersAs Google Premier Partners, we have unique access to resources and beta features, enhancing campaign efficacy.
Lead flow from our website and Google Ad campaigns are at an all-time high and lead quality has dramatically improved.
Valley College Achieves a 132% Increase in Student Enrollment Through Focused Digital Marketing
“You guys are helping us generate more of our own inquiries that are much more interested and have a much higher conversion rate. And it’s working. Our conversion rates are phenomenal now.”
Anthony Palmieri
Director of Marketing, Valley College
Meet Virtual Adviser
We needed a way to develop beautiful and high-converting digital experiences. So we built one.
Virtual Adviser powers a suite of conversion tools to improve lead generation, lead nurturing, social media engagement, and admissions. All the content on the platform is customizable to your school’s unique brand and workflow.
Our tech optimizes your outreach by increasing qualified leads, improving contact rates, and enrollments. It includes inquiry forms, landing pages, questionnaires, self-assessments and appointment tools that are strategically used in your enrollment management proces, on your website, social media platforms, online advertising, and nurture marketing. These tools allow prospects to self-assess, qualify themselves, and give information to your admissions team about their motivations, goals and objectives.
Full integration with your CRM and other tools.
You don’t have to move a muscle. Our team of experts will integrate your marketing services with our platform. Our browser extension makes it easy to view a full lead record from any app.
You bring the school, we’ll bring the tech and marketing expertise. Together, we’ll do great things.
Other platforms provide the tech and expect you to bring the necessary marketing expertise to use it. We provide a platform stuffed with a decade’s worth of best practice templates AND an expert marketing team to back it up. With Enrollment Resources, you get industry-leading tech solutions and a full service partnership with a team of EDU marketing experts.
The Hidden Motivations of Prospective Students
We compiled data from over 250,000 prospects in North America to provide insight into prospective students' core motivations, personality style, and triggers that drive buying decisions.