74% Increase in Website Leads for Beauty School

Feb 13, 2024 | Case Studies

I really wasn’t looking for a marketing company…realizing your company’s expertise I saw the bigger picture of what you guys could do for us. So, it kinda seemed like a no brainer.


Online Lead Generation Director, Cosmetology & Spa Academy

Cosmetology & Spa Academy

Founded in 1980 by acclaimed hair stylist and salon owner Ned Halimi, Cosmetology & Spa Academy has since grown to four campuses in Illinois and offers programs in cosmetology, barbering, esthetics and beauty instruction. 

The Challenge:

Increase enrollments at both legacy established campuses and two new locations. The beauty school needed to generate interest and enrollments in new markets as they pushed to open two new locations while also keeping up enrollments at two established campuses.


1. Implement the full suite of Lead Funnels and other conversion tools powered by Virtual Adviser, including:

    • Career Training Readiness Lead Funnel
    • High Conversion Contact Form
    • Conversion Rate Optimization (CRO) Toolbar
    • Apply Now & Book a Tour Forms
    • Virtual Admissions Interview Pathway

2. Convert the school’s website to the Enrollment Resources proven high conversion website template.



    • 74% Increase in Website Leads
    • Exceeded Lead Projections
    • Increased Support for Admissions

“You generate leads and take leads all the way through to enrollment. From the top of the funnel to the bottom of the funnel, you guys do it all basically for enrolling students.”


Jeff Demaree
Online Lead Generation Director, Cosmetology & Spa Academy

Initial Lead Boost

Cosmetology & Spa Academy partnered with Enrollment Resources in December 2019. After a review of the then two campus school’s website, Conversion Experts at Enrollment Resources quoted the school a number of projected leads they could expect from their website after the implementation of the Lead Funnel tools. Lead Funnels were implemented on the school’s site, including integration with the school’s CRM system, and the number of leads generated exceeded the projected quote.

Opportunity in Adversity

Shortly after partnering with Enrollment Resources, like so many schools in early 2020, Cosmetology and Spa Academy was forced to temporarily suspend on-campus activity due to the onset of the Covid-19 pandemic. The team at Enrollment Resources immediately set Cosmetology & Spa Academy up with a customized Virtual Admissions Interview Pathway to help the school efficiently pivot to a remote interview that maintained the quality, transparency and level of support offered in-person.

Increased lead flow and the ability to maintain strong connection with prospective students provided welcome confidence for Cosmetology & Spa Academy as they sought to expand. In the face of economic and industry challenges, the school has grown from two campuses to four.

A High Performance Website Makeover

In August of 2023, the Cosmetology and Spa Academy website was moved to the Enrollment Resources high converting website template. In the first month, lead volume jumped by 45%. That increase has continued to steadily climb in subsequent months to settle at an average of:

74% Increase in Website Leads

“I really wasn’t looking for a marketing company, but after I saw the Career Training Readiness pathway and then talking to Sterling and realizing your company’s expertise I saw the bigger picture of what you guys could do for us. So, it kinda seemed like a ‘no brainer’.


Jeff Demaree
Online Lead Generation Director, Cosmetology & Spa Academy

Try Lead Funnels Risk-Free for 90 Days

Get an immediate boost in organic leads or DON’T PAY. The team of EDU marketing and development specialists at Enrollment Resources will implement the Virtual Adviser Lead Funnels on your school’s website and if you feel you’ve received anything less than substantial value, get a full refund within the first 90 days. No questions asked. 

You will keep all leads generated during the 90 days, no matter what.

Get a Closer Look

Book a demo to see for yourself if the Enrollment Resources Lead Funnels and other tools are right for your school.

Try it Risk-Free for 90 days.  

The EDU Enrollment Performance Insights Series

Take advantage of over 20 years of insights into education marketing, admissions and enrollment management best practices – free for you to use in your processes at your school! 

Subscribe to get practical, cost-effective tips on education marketing, admissions and enrollment management best practices delivered straight to your inbox!

  • MARKETING – 5 Tactics to Increase Lead to Start
  • ADMISSIONS – Set Your Team Up For Optimal Success
  • ENROLLMENT MANAGEMENT – Strategies of Top Performing Schools

With your subscription, you’ll also be the first to know about our upcoming informative webinars featuring leaders in higher education sharing how you can get the most out of your existing budget through small process improvements.

The Hidden Motivations of Prospective Students

We compiled data from over 250,000 prospects in North America to provide insight into prospective students' core motivations, personality style, and triggers that drive buying decisions.