Enrollment Resources
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%
/in ER Announcements & News, ER Case Studies, ER Testimonials, Management & Leadership, Marketing Strategy /by Tammy MilesThe marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
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Immediate Steps To Set Up For Virtual Admissions
/in Admissions DOA Stuff, Admissions The Interview, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Gregg MeiklejohnPhoto by Manny Pantoja on Unsplash
This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more
How Persistence Pays In Hard Times In Business
/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Gregg MeiklejohnPhoto by Austin Walker on Unsplash
Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I was expecting a Shortage of Work layoff notice, but the long-term employees told me not to worry.
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Admissions Relief – Set Up Effective Remote Admissions Fast
/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie BurnsAs many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible.
To help schools organize high-performing Remote Admissions Programs quickly, we’re offering free 60-day emergency pilot projects of our Remote Admissions Pathway module in Virtual Adviser on a first-come, first-served basis, with clients given preference.
Contact Suzanne@enrollmentresources.com or call 250-391-9494 for info and to coordinate a demo. We’re here to help!
Weekly Client-Only Admissions Huddles
For the foreseeable future, we are holding weekly Client Admissions Huddles on Thursdays at 11am PST / 2pm EST.
We will focus on how your school can keep Admissions functioning during the crisis, including:
Get your Admissions questions answered and learn best practices about this critical topic.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information, or reach out to your ER Rep.
How To Organize A Quality Remote Admissions Program Quickly – Podcast
In this short podcast, Tom and Gregg provide an overview of what your school needs to organize a quality Remote Admissions Program quickly. Listen here.
[Podcast] Organize A Quality Remote Admissions Program Quickly
/in Admissions Securing the Start, Admissions Strategy, Admissions The Interview, ER Announcements & News, ER Industry News, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Christie BurnsIn this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions program quickly.
Listen Now!
Subscribe to our free Training Library to stream this podcast
A companion white paper to this podcast will be published this week. Watch your inboxes for the link.
For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.
“35% Growth In Enrollments And Millions Saved In Advertising”
/in ER Announcements & News, ER Case Studies, ER Testimonials /by Shane SparksWould you say this about your current marketing partners? If not, we should talk.
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Your School’s Core Strength
/in Admissions Strategy, Enrollment Tips, Management & Leadership, Marketing Strategy /by Gregg MeiklejohnPhoto by Paweł Czerwiński on Unsplash
When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the body’s core first. When the body’s core is strong, the other parts cruise along for the ride.
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