Did you know that your school’s Enrollment Management process can be optimized using techniques perfected at companies such as Toyota, Sony, Apple, and GE?
… And that you can apply them at your school immediately without spending a dime?
Webinar: How To Optimize Enrollment Revenue With Lean Management Best Practices
Date: July 31st, 2019
Time: 11 a.m. PST/ 2 p.m. EST
You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.
I’ve spent many many hours trying to figure out how to manage the performance of our B to B sales team. Eventually, after I put my pride and pig-headed nature aside, I landed on some insights and a big sales KPI breakthrough that have helped significantly in terms of revenue at our company.
Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.
Do You Know Your Prospect? Google Does
Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.
Did you know that there are 200+ potential engagement points within your school’s enrollment management process?
- Your website
- Your phone messaging
- Your sales letters
- Your admission procedures…
Just to name a few.
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