[Bite-Sized Big Ideas] A Peek Around The Corner

July 9, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Social media messes you should know about

April 26, 2018/in Management & Leadership, Marketing Communications, Marketing on the Internet, Marketing Social Media, Marketing Strategy /by Gregg Meiklejohn

Photo by Alice Achterhof on Unsplash

Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.

Next-Level AdWords Optimization at Enrollment Resources

March 13, 2018/in ER Announcements & News, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO, Marketing Strategy /by Christie Burns

Staff at Enrollment Resources spent a day learning about coming innovations and new best practices in AdWords management with our Google Account Manager.

Kapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.

As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.

Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.

Beware the Pettiness of Marketing Agencies

February 22, 2018/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Shane Sparks

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing SEO, Marketing Social Media, Marketing Strategy, Marketing Traditional Media, Virtual Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Start 2018 With Fresh Eyes

January 2, 2018/in Admissions DOA Stuff, Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

[Podcast] How To Create A Culture of Innovation

December 1, 2017/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

Enrollment Management Round Table with Enrollment Resources Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?