How To Optimize Enrollment Revenue With Lean Management

July 10, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

How To Optimize Enrollment Revenue With Lean Management from Enrollment Resources You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

Why This Simple Sales KPI Is The Most Important

June 21, 2019/in Management & Leadership /by Gregg Meiklejohn

How A Single Simple Sales KPI Doubled Revenues

Photo by Eric Rothermel on Unsplash

I’ve spent many many hours trying to figure out how to manage the performance of our B to B sales team. Eventually, after I put my pride and pig-headed nature aside, I landed on some insights and a big sales KPI breakthrough that have helped significantly in terms of revenue at our company.

Insight #1

Google’s Mission: Content vs. User Context

June 10, 2019/in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

May 2, 2019/in ER Webinars, Podcasts and Workshops /by Christie Burns

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

Your website
Your phone messaging
Your sales letters
Your admission procedures…

Just to name a few.

[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

May 2, 2019/in ER Webinars, Podcasts and Workshops /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

Job Security Through a Culture of Testing

April 10, 2019/in Admissions DOA Stuff /by Michael Schulte and Gregg Meiklejohn

This article was originally published in Career Education Review on February 13, 2019.

We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

Extraordinary design skills
Tremendous copywriting or persuasive communication skills
Permission to split test ideas without fear of failure
Excellent brand-building social media campaigns
Effective media buying and the ability to find pools of interest

Reach Within Grasp

April 3, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Michael Schulte

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.