I want to like nectarines. There’s a nectarine tree in my parents’ yard and every summer they rave about the sweet fruit fresh off the branch. But I’ll never know, because years ago I bit into one and didn’t realize that, in addition to a pit, this particular...
Industry Insights
Focus on Fulfillment
On an airplane. At a party. Ran into an old friend. In line for the bathroom. These are just some of the places you might be asked, “so, what do you do?” It’s the ubiquitous question of our times. We ask one another this question because “what we do” for a living goes...
35% of Prospect Student’s Can’t Do This ONE Thing
EDU Research Reveals Surprising Barrier to Enrollment “Dream Big.” “Reach for the Stars.” “If you believe it, you can achieve it.” These types of sayings feel omnipresent in career counseling offices, right up there with the frazzled kitten precariously dangled from a...
How “Social Styles” Can Supercharge Your Admissions
“It was an impulse buy,” I lied as I slipped an arm into my new forest green zip-up varsity jacket with black trim. “You sent me four pictures from the fitting room,” said my friend, in immediate recognition of my self-delusion. “Plus made me go with you to the...
Old Once Upon a Time in Lead Generation
How Traditional Story Structure Can Aid Website and Advertising Performance Summary This article illustrates common mistakes EDU copywriters make when they promote their school’s programs and offers an intuitive, easy-to-implement...
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