Career Education: High School Marketing 101 On March 17th 2022, as part of Enrollment Resources' Partner Webinar series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why...
Education Marketing
How A/B Testing Failures Reveal Bigger Opportunities
Failing Forward: Unlock Hidden Insights As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a different angle on a value proposition, build channel partnerships, or realign our...
Tweaking Tiny Processes in Your Enrollment Management Funnel
Learn how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. See: How improving the internet contact rate by 5% can improve the Enrollment Revenue by $53,000 a month or more. How...
The Key to Successful Enrollment Marketing is Understanding Student Intent
All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to enrolling — they've done their research, view your brand favourable, or have some...
Lead Generation Best-Practices for Schools: How Many Leads Does a School Really Need?
Research has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or ignored, and enrollments flat line. Basically you reach the mental...
Higher Education Lead Generation for Schools: Focus on Self-Generated Leads
We’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, social (in that order of importance). Only then...
Management: $4.5 Million Reasons You Should Care About Your Schools’ Website
Right now you could be generating 2-3x the organic leads you are currently getting from your website. The typical career school converts about 3% of the unique visitors that come to their website into a legitimate inquiry. Our clients averaged 8.46% in Feb 2021. The...
Immediate Steps To Set Up For Virtual Admissions
This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast 'Organize A Quality Remote Admissions Program Quickly'. We hope this...
Admissions Relief – Set Up Effective Remote Admissions Fast
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. To help schools organize high-performing Remote Admissions Programs quickly, we’re...
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