How to Stay Ahead, Stay Legal, Stay Sane Regulatory pressure on higher education marketing is accelerating, and schools are being scrutinized in ways many did not anticipate even a few years ago. During our recent webinar with CECU and National Compliance Group, we...
When enrollment numbers feel tight, the instinct is often to spend more. More ads. More platforms. More tools. But some of the biggest enrollment gains come from small, focused improvements to what you already have. Smarter enrollment strategies can make all the...
Enrollment has never felt noisier. Prospective students are shopping 3–5 schools at once, inboxes are flooded, and every school is racing to “follow up fast.” Yet despite all that effort, students still ghost, funnels stall, and it’s harder than ever to build real...
In our previous blog, Gainful Employment 2026: What Schools Can Actually Do to Get Ahead, what’s changing, and what it really means for schools. Here, we break down the five most practical, high-impact actions schools can take right now to strengthen outcomes, protect...
The new Financial Value Transparency (FVT) and Gainful Employment (GE) regulations are rolling forward, even after several deadline extensions. Schools are tired of hearing about them, but they can’t ignore them either. The good news?You’re in a better position than...
Our team recently attended Digital Collegium 2025 in Grand Rapids (formerly HighEdWeb), where digital leaders from colleges and universities across North America gathered to share what’s shaping the future of higher-ed marketing. From AI to accessibility, the...
AI is already transforming how students choose schools and how admissions teams operate. In our recent webinar on AI in Admissions, an expert panel from LeadSquared, CECU, and Enrollment Resources shared practical ways schools can adopt AI while maintaining a human...
In this step‑by‑step ChatGPT lead generation guide, schools will learn how to turn AI tools into high‑intent inbound leads with faster sales cycles. Prospective students aren’t just Googling anymore, they're leveraging AI tools like ChatGPT to ask questions, compare...
Students Don’t Just Want to Be Marketed To, They Want to Be Understood In today's competitive education landscape, generic outreach is failing. Prospective students these days have come to expect personalized digital experiences, now they expect the same from their...
We compiled data from over 250,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations.
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