Students Don’t Just Want to Be Marketed To, They Want to Be Understood In today's competitive education landscape, generic outreach is failing. Prospective students these days have come to expect personalized digital experiences, now they expect the same from their...
If you're running paid search campaigns, you've likely noticed a troubling trend: spam leads are on the rise again. After a temporary dip in 2023 thanks to Google’s AI-driven Smart Bidding and improved lead validation tools, spammers have adapted, and they're back...
If you’re tasked with how to increase college enrollment, you likely know all too well the challenges today’s schools face. Between regulatory concerns, increased advertising costs and industry-wide dips in enrollment, schools need cost-effective ways to connect with...
We compiled data from over 250,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations.
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