Our Company

We are a team of marketing, technology and human behavior experts that specialize in school growth. 

For more than 20 years, we’ve helped Career Schools, Universities, Trades Colleges, private K-12’s and other schools of all sizes prosper through:

  • EDU Specific Expertise
  • Unparalleled Technical Innovation
  • Personalized Support

Our Purpose: Cost-Effectively Increase Student Enrollment

Our driving purpose is to help our school partners leverage their marketing channels to attract more highly engaged, enrollable prospects to cost-effectively increase enrollments.

Our Guiding Principle: Pursue the Truth

Since our start in 2003, the foundational principle of Enrollment Resources has been “Pursue the Truth.” What that looks like in practice is relentless testing. Every best practice recommendation we make is data-informed, proven and defendable through careful research. We believe in transparency and won’t recommend anything we can’t prove.

Our core mission is to find the most profitable, ethical and effective ways to improve enrollment management performance.

Our Culture: Continual Innovation

Enrollment Resources team members share a common drive to challenge established conditions and push limits in pursuit of knowledge and advanced performance.

We have a dedicated Research & Development Department that includes experts in software and website development, AI engineering, data analysis and behavioral science. Our collective R&D efforts fuel the creative exploration and thoughtful reporting that allows us to continually push performance benchmarks to best meet the needs of prospective students and schools.

Our Guarantee: 100% Satisfaction or Your Don’t Pay

If, at any time as an Enrollment Resources school partner, you don’t feel you have received sufficient value in a given month, you can adjust your invoice to whatever you deem fair.

Our Team

Shane Sparks

Shane Sparks

Founder & CEO

A marketing and communications specialist for over 25 years, Shane co-founded Enrollment Resources in 2003. He has led service delivery and product development, including the creation of Virtual Adviser, Enrollment Resources’ flagship inbound marketing solution, and now serves as CEO. He is passionate about helping schools grow enrollment.

Andrew Becker

Andrew Becker

President & Chief Technology Officer

Andrew has worked with everything from small start-ups to fully fledged web design studios. He has a unique approach to this field because he is self-taught, he is continuously staying up to date with industry practices in order to produce optimal results.

Colleen Kelly

Colleen Kelly

Chief Operations Officer & FINANCE

With the company for 7 years, Colleen’s current role as Chief Operating Officer has her overseeing the company’s goals and all aspects of finances and, on an executive level, spearheading human resources and working with all internal departments to assist in their success.

BUSINESS DEVELOPMENT & PARTNERSHIPS

Sterling Simpson

Sterling Simpson

VP Business Development

Sterling collaborates with school owners and senior management to improve their online marketing and admissions performance, without spending more on advertising or extra staff. As a former Conversion Leader and award-winning search marketer, Sterling is an excellent resource for schools interested in improving their conversion rates and increasing enrollment by evaluating and developing their online marketing tactics.

Lucio Martins

Lucio Martins

Sales

A B2B sales dynamo, Lucio excels at building mutually beneficial long term relationships with clients. He enjoys problem solving and communication, which makes him a natural fit for account management.

Paul Bertorelli

Paul Bertorelli

Senior Business Liaison

Paul is an exceptional relationship management professional. He supports clients and prospects from first point of contact through to long term sales with his unique ability to make people immediately feel comfortable and at ease. Paul has a magnetic personality that comes through over the phone just as well as it does in person.

RESEARCH & DEVELOPMENT

The Enrollment Resources R&D Team undertakes exciting projects in both technical development/product innovation and prospect behavor. Cumulative efforts led to the development of the Virtual Adviser system, continual improvements in lead generation reflected in Enrollment Resources’ High-Converting Websites and more.

Ben Pritchard

Ben Pritchard

Senior Developer

Ben has more than a decade of experience working in education and IT. He has a lifelong passion for technology and learning. Ben is always looking for new solutions to improve conversions.

 Sasha Tiede

Sasha Tiede

Testing Analyst

Sasha is a Testing Analyst with expertise in mathematics, development, and conversion rate optimization.  She combines technical skill with creative thinking to enhance user experiences, and decipher insights from complex data sets. Sasha thrives on innovative challenges, and is dedicated to delivering impactful solutions.

 James Pritchard

James Pritchard

Lead AI Engineer

An experienced software developer, James oversees all AI Research and Development. 

Leslie Sharpe

Leslie Sharpe

Behavioral Science

As part of our continual R&D and ongoing pursuit of the optimal prospective student experience, we were proud to add a Behavioral Scientist to our team in 2022. 

With a unique educational background in Psychology, Statistics, and Computer Science, paired with her experience in data analysis and AI engineering, Leslie thrives on tackling complex challenges. Beyond the realm of technology, she finds adventure and fulfillment in outdoor sports, including rock climbing and mountain biking.

PAID SEARCH

Enrollment Resources is a certified Google Partner. This status comes as recognition of our team’s expertise and top-tier results achieved for clients through paid search.

Trenton Crawford

Trenton Crawford

Conversion Leader

Trenton is a Conversion Leader at Enrollment Resources. Trenton has been working as an Online Media Buyer for around 15 years, and avidly tests Google’s newest AI-driven features as soon as they’re made available.

Chris Cunningham

Chris Cunningham

Conversion Leader

Chris is a Conversion Leader at Enrollment Resources. Chris has been working in digital marketing for 15 years with 5 years in EDU marketing, and is a Google premier partner with a passion for automation and AI.

See more on our PPC Management Services

SEO

We have a dedicated in-house SEO specialist to ensure our school partners stay up to date with all search trends and requirements. Our SEO expert works collaboratively with school partners and fellow team members to ensure schools have the best chance to connect with their prospects online.

 Tamyres Ogasawara

Tamyres Ogasawara

SEO Specialist

Tamyres is the SEO Specialist at Enrollment Resources. Tamyres has been working in Growth Marketing for 8 years and has been experimenting with generating content with AI for the past 2 years.

CUSTOMER DELIVERY

As an Enrollment Resources partner school, in addition to the backing and support of our full team, you’ll be paired with a dedicated Customer Success Specialist who will provide personalized support. Access guidance and knowledgeable leadership at any time.

 Jeremy Vargas

Jeremy Vargas

Customer Success Specialist

Jeremy has a background in digital communication who has a passion for connecting with others. He has worked in the nonprofit and for profit sectors in various roles within marketing and customer service. He loves to hunt rigorously to solve problems and connect with clients regularly to keep in touch. 

 Gaurav Dang

Gaurav Dang

Customer Success Specialist

Gaurav Dang has 15 years of extensive experience in sales and management roles. At Enrollment Resources, Gaurav leverages his vast experience to ensure clients receive personalized support and guidance, enabling them to maximize the value of the company’s innovative solutions for higher education institutions. His commitment to customer satisfaction drives him to continuously seek ways to enhance the overall experience.

When not immersed in his work, Gaurav finds joy in exploring new destinations and immersing himself in different cultures through travel. These adventures broaden his horizons and create lasting memories, further enriching his personal and professional growth

Nicole Davidson

Nicole Davidson

Senior Copywriter

Nicole has a background in blogging and communications. She loves all things reading, writing, and expanding her skill set. As a recent Marketing graduate, she is excited to apply her newfound learning to her work. When she’s not writing, she can be found watching the sunset with friends and family.

Kristen Ingeman

Kristen Ingeman

Developer

Kristen is a Senior Support Engineer with a background in web development. She enjoys connecting with clients, as well as refining the customer success team’s daily processes. Outside of work, she loves getting outdoors and experimenting with new cooking and baking recipes.

Lindsay Skakun-Ward

Lindsay Skakun-Ward

Developer

Lindsay is a Support Engineer with a background in web development and retail sales. She loves to keep learning new technologies and responding to support inquiries as quickly as possible. In her spare time she enjoys playing badminton or playing guitar in musicals.