Enrollment Resources is a leading innovator in the Career Education Sector dedicated to helping Institutions prosper
Founded in 2003, we help schools increase enrollment through empowerment and access to best practices in Marketing and Admissions. We offer services in three main areas:
A powerful suite of conversion optimization tools specifically designed for higher education. Optimize your outreach by increasing qualified leads and improving contact rates, engagement, and enrollment conversions.
A website platform developed specifically for schools that wish to simplify website management and employ the latest best-practices in visitor-to-lead conversion.
Higher volume and lower CPLs through tested, best-practice campaigns managed by a dedicated team of Google Ads experts. Campaigns are fueled by our tested and proven conversion rate optimization (CRO) practices.
Our Mission is to “Pursue the Truth”
Our core mission in business is to find the most profitable, ethical, and effective avenues of improving enrollment management performance. We are sticklers for testing, and are constantly challenging the status quo to find best practices that can guide our and our clients’ success.
Corporate Values
The company is governed by the following four core values.
Factual Decisions – We identify and share best practices that we understand to be true and provable through research and testing
Do The Right Thing – We operate the business in a manner that gives clients control over their assets and the freedom to break free of dependence on outside agents (including ourselves)
Transparency & Accountability – We always act in a respectful, truthful, transparent and accountable manner
Value Relationships over Money – We understand that the quality of our relationships with clients and each other is paramount to our success.
Google Partner Certified
Enrollment Resources is a Google Partner with the distinction of being the first company in the for-profit education industry to be Google AdWords Certified.
Achieving Google Partner status means that Enrollment Resources demonstrates Google Ads skill and expertise, meets Google ad spend requirements, delivers company and client revenue growth, and sustains and grows our client base.
Google has emerged as the biggest advertising platform in the world. As a Certified Google Ads Partner, we are committed to being at the forefront of marketing innovation and best practices.
The Kaizen Continuous Improvement Methodology
Enrollment Resources adopts the Kaizen Continuous Improvement Methodology as the basis for our approach. Kaizen is Japanese for “improvement” or “change for the better.” Kaizen is part of the Lean Management School established by Edward Deming in the 1950’s in Japan during the Marshall Plan reconstruction. It refers to a philosophy that focuses on making very small continuous improvements of many business processes, resulting in continually improving an organization’s effectiveness. By improving standardized activities and processes, Kaizen aims to eliminate “business waste.” A typical example of business waste in the private post-secondary field is unnecessary advertising.
Better Business Bureau Accredited Business
Enrollment Resources is a BBB Accredited Businesses with an A+ rating. The BBB is a private, nonprofit organization focused on advancing marketplace trust. They set the gold standard for businesses that have earned the trust of North American consumers in many industries, including the marketing industry.
Member of the U.S. Chamber of Commerce
Enrollment Resources is a current U.S. Chamber of Commerce member in good standing. The U.S. Chamber of Commerce is the world’s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions.
BBB4Good Certified
Enrollment Resources is honoured to be the first Marketing Company in North America certified by the Better Business Bureau for the BBB4Good designation.
Currently in its pilot phase, our local BBB office asked our team to participate in this fledgling initiative so that we could give valued feedback that will help businesses achieve the designation for years to come.
Enrollment Resources is proud to take part and is excited to continue working with the BBB to make this initiative successful for all businesses.
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
