Our Mission is to “Pursue the Truth”
Our core mission in business is to find the most profitable, ethical, and effective avenues of improving enrollment management performance. We are sticklers for testing, and are constantly challenging the status quo to find best practices that can guide our and our clients’ success.
The company is governed by the following four core values.
- Factual Decisions – We identify and share best practices that we understand to be true and provable through research and testing
- Do The Right Thing – We operate the business in a manner that gives clients control over their assets and the freedom to break free of dependence on outside agents (including ourselves)
- Transparency & Accountability – We always act in a respectful, truthful, transparent and accountable manner
- Value Relationships over Money – We understand that the quality of our relationships with clients and each other is paramount to our success.
Google Partner and Google Adwords Certified
Enrollment Resources is a Google Partner with the distinction of being the first company in the for-profit education industry to be Google AdWords Certified.
Achieving Google Partner status means that Enrollment Resources demonstrates AdWords skill and expertise, meets Google ad spend requirements, delivers company and client revenue growth, and sustains and grows our client base.
Google has emerged as the biggest advertising platform in the world. As a Certified AdWords Partner, we are committed to being at the forefront of marketing innovation and best practices.
B Corp Certified
Enrollment Resources was the first education marketing company in the world to become a B Corporation. B Corporations (B Corps) are organizations that meet rigorous standards of social and environmental performance, accountability, and transparency. B Corps have been assessed and certified as ‘triple bottom line’ organizations, and are required to maintain and improve on established standards regarding worker conditions, the environment, and social causes.
The Kaizen Continuous Improvement Methodology
Enrollment Resources adopts the Kaizen Continuous Improvement Methodology as the basis for our approach. Kaizen is Japanese for “improvement” or “change for the better.” Kaizen is part of the Lean Management School established by Edward Deming in the 1950’s in Japan during the Marshall Plan reconstruction. It refers to a philosophy that focuses on making very small continuous improvements of many business processes, resulting in continually improving an organization’s effectiveness. By improving standardized activities and processes, Kaizen aims to eliminate “business waste.” A typical example of business waste in the private post-secondary field is unnecessary advertising.