Do you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe bet that the majority of your website traffic these days is users on mobile devices.
On average, around 70% of traffic to career school websites is mobile. That number often trends even higher for trades schools. That means if your site is not set up to accommodate a mobile user, you could miss connecting with a ton of otherwise interested prospects.
Most modern websites are “mobile responsive,” which means the design automatically adapts to accommodate user’s on mobile devices. But just because a website is mobile responsive, doesn’t necessarily mean it is well set up to serve the needs of mobile users or that it is automatically easy for these visitors to engage with your website.
Quick 3-Question Test of Your Site’s Mobile Usability
Step one: Bring up your school’s website on your smartphone or mobile device
Step Two: Navigate around your site via your phone/device
Ask yourself the following 3 questions:
- Does the site load quickly?
- Is it easy to navigate?
- Is it clear how to get in touch with your school?
If you answered “No” to any of these questions, your site is likely not well optimized for mobile. The good news is, this represents a huge potential opportunity.
What to do: If you find your current website is not optimized for mobile, it’s time to speak to your web developer or seek outside assistance. Mobile traffic is too big an opportunity to pass up.
If you answered “yes” to all 3 questions, that’s great news! That means your site is likely well optimized for mobile traffic so you don’t need to invest in a costly upgrade in order to accommodate prospects who visit your site from their mobile devices.
So my site is optimized for mobile, does that mean I’ll get more leads?
Taking the time to make sure your website functions well for mobile users is a bit like clearing your front walk before you invite people over for dinner. It ensures a visitor is able to access your place, but it doesn’t set the table for them.
Optimizing your website for mobile will help to reduce bounce i.e. the individuals who reach your website but immediately leave because they find it inaccessible or there’s some aspect that causes enough friction to abandon the effort. The challenge then is to turn those website visitors into quality leads. That’s where elements like compelling copy, images that resonate with the prospect and engaging calls-to-action, i.e. the things that motivate the prospect to reach out and connect with your school, come into play.
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