If you’re looking for answers on how to attract and convert more interested prospects into successful students, you’re in the right place.
Education Marketing
Do You Need a New Website?
How to know when it’s time to replace or repair I was recently involved in a small fender bender. Thankfully no one was injured, but there was some damage to my car. What to me seemed like a minor dent and busted light, to my mechanic was a reason to write off the...
How to Check Your Website’s Foundation
In this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website The...
Are You Missing Out on Mobile Leads?
Do you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe...
Career Education: High School Recruitment Marketing 101
Career Education: High School Marketing 101 On March 17th 2022, as part of Enrollment Resources' Partner Webinar series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why schools should consider increasing or...
How A/B Testing Failures Reveal Bigger Opportunities
Failing Forward: Unlock Hidden Insights As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a different angle on a value proposition, build channel partnerships, or realign our...
Tweaking Tiny Processes in Your Enrollment Management Funnel
Learn how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. See: How improving the internet contact rate by 5% can improve the Enrollment Revenue by $53,000 a month or more. How...
The Key to Successful Enrollment Marketing is Understanding Student Intent
All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to enrolling — they've done their research, view your brand favourable, or have some...
Lead Generation Best-Practices for Schools: How Many Leads Does a School Really Need?
Research has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or ignored, and enrollments flat line. Basically you reach the mental...
Higher Education Lead Generation for Schools: Focus on Self-Generated Leads
We’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, social (in that order of importance). Only then...
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