If you’re tasked with how to increase college enrollment, you likely know all too well the challenges today’s schools face. Between regulatory concerns, increased advertising costs and industry-wide dips in enrollment, schools need cost-effective ways to connect with...
Why “Stale” Leads May Be Your School’s Hidden Asset when it Comes to Student Recruitment.
If you’re looking for answers on how to attract and convert more interested prospects into successful students, you’re in the right place.
How to know when it’s time to replace or repair I was recently involved in a small fender bender. Thankfully no one was injured, but there was some damage to my car. What to me seemed like a minor dent and busted light, to my mechanic was a reason to write off the...
In this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website The...
Do you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe...
Career Education: High School Marketing 101 On March 17th 2022, as part of Enrollment Resources' Partner Webinar series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why...
Failing Forward: Unlock Hidden Insights As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a different angle on a value proposition, build channel partnerships, or realign our...
Learn how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. See: How improving the internet contact rate by 5% can improve the Enrollment Revenue by $53,000 a month or more. How...
All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to enrolling — they've done their research, view your brand favourable, or have some...
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