[Podcast] Motivate Your Admissions Reps

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Admissions Reps have a challenging work environment. They can no longer receive bonuses for success, they are being put upon to work with weak internet leads, and if they say the wrong thing, they are at risk of putting their school into deep hot water. Admissions reps feel like they are walking a tightrope these days. So how do you motivate them? Your job as an admissions leader is to help your reps walk that tightrope while still ensuring intakes are buoyant.

In this podcast, we share 9 ways you can motivate your admissions reps to stay on-task, driving for results, while staying compliant. The bonus is all nine of these tips are ones you can jump on right away. Keeping your team motivated in this nasty regulatory environment is a challenge, but it can be done.  Read more

College Scorecard Stats Front and Centre on Google

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College ScorecardOn September 30th, Google made a big change to the information they display about your school: they’re pulling statistics from College Scorecard.

Google can now display your school’s average tuition, and acceptance rate, and student completion rate. When available, this information appears in the Knowledge Graph – Google’s shortcut for info in the search results.

In other words, before your prospective students and their families even visit your website, they know whether your school is making the grade with course completion and career placement.  Read more

[Podcast ] Seven Low Cost Tips To Increase Your Next Intake

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Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast] Which Test Won – 8 Surprising Marketing Split Tests

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In this webinar recording, Shane & Gregg share the results from eight actual client marketing split tests and discuss the critical role of conversion rate optimization in marketing.

Check out our Podcast #29: “Which Test Won – 8 Surprising Marketing Split Tests” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast] Marketing ROI – Low Cost, High Return Marketing Tactics To Increase Enrollment

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In this podcast, we explore where schools are spending their marketing dollars and which choices are going to have the best ROI through low cost, high return marketing tactics. To see how the mentioned ScoreCard works, please do give us a call and we’d be more than happy to show it to you!

 
Check out our Podcast #28: “Marketing ROI – Low Cost, High Return Marketing Tactics To Increase Enrollment” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast] Elephant In The Room – How To Promote When On Gainful Employment Probation

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Gainful Employment Rules have been adopted by the Department of Education as of this summer. Some experts are stating that as a result of this ruling up to one third of all programs presently being offered will have to go “on probation.”  Subject to a successful legal appeal by APSCU, some schools will start to see “probation deficiency letters” at the end of this year.

A deficiency letter simply states that a given program(s) that you offer does not meet Gainful Employment Guidelines. A deficiency is loosely described as when student loan payments exceed 12% of first year’s gross income. If this happens two out of three years, a school cannot use federal student loan funding. If grad payments float between eight and twelve percent four out of five years, the school loses its funding.  Read more

New Research – Call Length to Appointment Set Rate Conference Call

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New research: How quality discussions with prospective students impacts enrollment rate…

First point of contact with a potential student is the murky area where marketing ends and the admissions process begins.  A weak process during this stage in the enrollment process can reduce revenues by as much as 30%.  At Enrollment Resources (ER), we know that small process improvements throughout the enrollment process can result in retaining that revenue.

In this recorded conference call, Gregg Meiklejohn from ER and Martin Lind from Velocify share new research about the dynamics between the length of calls with inquiries and appointment set rate.  What is the ideal call length?  The answer might surprise you.  We will also explore what is the best call length during the morning, afternoon and evening and the days of the week.