[Podcast] Non-Profit vs For-Profit Schools Enrollment Tactics

This 1hr presentation investigates the enrollment management practices of well-known non-profit and for-profit institutions and how they measure up. If you believe that the best offense is a good defense, you’ll want to watch the webinar as we discuss new research that provides a head-to-head comparison of enrollment tactics at non-profit vs. for-profit schools.

To learn more check out Podcast #23: “Non-Profit vs For-Profit Schools Enrollment Tactics” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

Video: Shane Sparks on Testing Your Way to the Truth

Check out this short (4:25 minute) video of Shane Sparks sharing some pearls of marketing wisdom at the 11th Annual Pacific Institute’s Best Practices and Business Conference in April 2014.

Shane discusses how fundamental your product offering is and the consequences of giving marketing to 3rd parties. Marketing is about “testing your way to the truth”, Shane shows some neat examples of split testing, including a 20% improvement conversion rate just by changing the color of a button on a call-to-action form.

Video: Enrollment Resources and Velocify

Gregg Meiklejohn of Velocify Partner, Enrollment Resources – Insights for Education Market from Velocify on Vimeo.

In less than 13 minutes, Gregg Meiklejohn, one half of the founding partnership that created Enrollment Resources, discusses current happenings in the EDU environment, what Enrollment Resources does and our symbiotic partnership with Velocify.

[Podcast] How Prospective Students Actually Want to be Contacted

“How Prospective Students Actually Want to be Contacted”
An webinar recording as presented in Feb 2014 with industry experts Martin Lind (Vertical Education Director of Velocify) and Enrollment Resources.

The webinar is based on recent research by Velocify, where they went to the source — the students themselves – to better understand communication preferences.

Read more

PPT: How Does Your Admissions Team Stack Up?

Is your school doing well at contacting, qualifying and enrolling inquiries? The only way to know is to compare your programs to others in the industry.

On April 20th, 2012, Enrollment Resources Co-Founder Gregg Meiklejohn and Leads360 Education Vertical Manager Martin Lind co-hosted a Webinar presentation that detailed how well schools are doing at contacting inquiries, getting applications from prospects and enrolling students. Read more