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Speed to Empathy: How to Move Fast Without Making Students Feel Like a Number
Students expect instant responses. They also expect to feel like a person, not a record in a workflow. Holding both at once is the challenge at the heart of modern admissions, and it was the theme of our recent webinar, Speed to Empathy, hosted with LeadSquared. The...
The Playbook of a High-Performing Admissions Rep: Webinar Takeaways
What separates a school that hits enrollment targets consistently from one that's always scrambling? According to admissions expert Joe Girard, it's not more leads. It's a better conversion system. In this session, Shane Sparks, Saj Butt, and Joe Girard broke down the...
Agentic Admissions: The Smarter AI That Works Your Leads While You Sleep
There is a version of AI adoption happening at schools right now that looks impressive on a slide deck but adds only incremental value in practice. A chatbot on the website. An AI tool that drafts faster emails. And then there is a different version, one where AI is...
Why Enrollment is Declining Even When School Website Traffic Looks Stable
Over the past several months, we conducted a deep dive into shifting anomalies in school website traffic and search performance. What we uncovered highlights an emerging trend across higher education websites: an organic search decline that is quietly impacting...
How to Get Media Coverage for Schools: What Journalists Actually Look For
For schools looking to increase visibility, build credibility, and attract prospective students, media coverage can be incredibly powerful. A story featured on local television, in a newspaper, or on a community news site can reach thousands of families and position...
WCAG Compliance 2026: How We’re Protecting Schools and What You Can Do Today
The U.S. Department of Justice has finalized a new rule under ADA Title II that changes the digital accessibility landscape for public institutions. By April 24, 2026, state and local governments serving populations of 50,000 or more, along with all public...
Higher Education Compliance Survival Guide: ADA Compliance and AI Marketing
How to Stay Ahead, Stay Legal, Stay Sane Regulatory pressure on higher education marketing is accelerating, and schools are being scrutinized in ways many did not anticipate even a few years ago. During our recent webinar with CECU and National Compliance Group, we...
7 Ways to Increase Student Enrollment Without Increasing Your Budget
When enrollment numbers feel tight, the instinct is often to spend more. More ads. More platforms. More tools. But some of the biggest enrollment gains come from small, focused improvements to what you already have. Smarter enrollment strategies can make all the...
Enrollment Resources Appoints Saj Butt as Head of Business Development
Victoria, BC | January 2026 Enrollment Resources, a leading education-focused conversion and enrollment technology company, today announced the appointment of Saj Butt as Head of Business Development. In this role, Saj will oversee marketing, sales, and customer...
How Hilbert Increased Enrollment by 45% Year Over Year
When Hilbert College Global set out to grow their online programs, they were dealing with challenges many schools face today; rising costs, inconsistent leads, and limited visibility into what was actually working. In their words, “Everything felt hidden.”
But within months of partnering with Enrollment Resources, their entire enrollment engine transformed.
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