Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways […]
About Gregg Meiklejohn
Gregg specializes in strategic marketing. He is an expert in branding businesses through online and traditional public relations tactics. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions via Webinar and at conferences North America wide.
Entries by Gregg Meiklejohn
2 minute read Audio available The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want […]
Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.
I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this: Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet […]
VICTORIA, British Columbia – Sept. 12, 2017 – B Lab International announces today that Enrollment Resources is being honored with three Global B Corp Best for the World Honors. Enrollment Resources is receiving the Changemakers, Best for Workers and Governance Awards. B Lab is a Not for Profit organization based in Washington DC whose purpose […]
At Enrollment Resources, we’ve found schools often try to improve their revenues by doing the following three tactics, all of which are strategically counterproductive: Adding program offerings, even if they are marginal in terms of viability Hiring more recruiters Searching for more pools of traffic that can be potentially converted into something Tiny tweaks can make […]
ACICS is getting hassled, buckle up. Thirteen US Attorney Generals are asking to disband ACICS. My prediction: human nature being what it is site visits will become more intense because regulators don’t need Attorney Generals hassling them. Put in the extra effort right now to ensure that your education, financial aid and, in particular, career service […]
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