This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps. As many schools rapidly shift to online operations in the […]
About Gregg Meiklejohn
Gregg specializes in strategic marketing. He is an expert in branding businesses through online and traditional public relations tactics. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions via Webinar and at conferences North America wide.
Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I […]
When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the […]
With the howl and cry about impending regulations, past hurts, and overwhelming burdens set upon proprietary schools, I say enough is enough; it’s time to prepare. Title IV funding could end, the well could run dry, and it could be abrupt. It is prudent for proprietary schools to plan for Title IV to diminish or […]
You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.
I’ve spent many many hours trying to figure out how to manage the performance of our B to B sales team. Eventually, after I put my pride and pig-headed nature aside, I landed on some insights and a big sales KPI breakthrough that have helped significantly in terms of revenue at our company. Insight #1
I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.