When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the […]
About Gregg Meiklejohn
Gregg specializes in strategic marketing. He is an expert in branding businesses through online and traditional public relations tactics. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions via Webinar and at conferences North America wide.
Entries by Gregg Meiklejohn
With the howl and cry about impending regulations, past hurts, and overwhelming burdens set upon proprietary schools, I say enough is enough; it’s time to prepare. Title IV funding could end, the well could run dry, and it could be abrupt. It is prudent for proprietary schools to plan for Title IV to diminish or […]
You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.
I’ve spent many many hours trying to figure out how to manage the performance of our B to B sales team. Eventually, after I put my pride and pig-headed nature aside, I landed on some insights and a big sales KPI breakthrough that have helped significantly in terms of revenue at our company. Insight #1
I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways […]
2 minute read Audio available The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want […]
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