City College enrollment levels dropped 26%, school critics were miffed, citing San Francisco’s population increase. The critics don’t understand Demographics. Millennials (19-35 years old) are the traditional Community College target and a huge cohort. Gen Z (<19 years old) are about 2/3 the size of millennials. Point being is this: Community Colleges historically go after the […]
About Gregg Meiklejohn
Gregg specializes in strategic marketing. He is an expert in branding businesses through online and traditional public relations tactics. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions via Webinar and at conferences North America wide.
The grad rate for Community Colleges averages below 20%, Proprietary Schools over 63%. NFP Guttman Community College has achieved a 49% grad rate. They are adopting some of proprietary career schools best practices and their students are thriving. Attention proprietary schools: Enlightened Community Colleges are coming to compete. Tip: Work extra, extra hard to ensure […]
Today, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel. Enrollment Management Tip: Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put […]
Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars. Tip: Write in benefit language, become an empathetic organization.
Seventy percent of companies within the Fortune 1000 did not exist 10 years ago. The disruption and consumption of 100-year-old enterprises are now commonplace. EDU is like the Telecomm industry 15 years ago. The natural lifeforce of Western Commerce is many companies looking to take advantage of inefficiencies (ie: Uber, Craigslist, Udacity). Tip: Embrace this disruption by doing an […]
How many times have you arranged a meeting only to have the other person arrive late, or not at all? Missed appointments are a frustrating waste of your time and money. There is a simple way to improve your show rate for Admissions/Sales appointments: send a text reminder*. Try testing 1-2 hours prior to the […]
Our Marketing Manager, Jodie Gastel, got me thinking about a notion to consider: the onslaught of information on the web feeds into the ‘confirmation bias’ carried around within us all. This bias, combined with readily-available, easily joined ‘Confirmation Bias Tribes’ is deepening entrenched opinions and judgments like never before. Dealing with deeper, harsher opinions represents a serious […]
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