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Increased Spam Leads on Google Paid Search

For online marketers, garbage “spam” leads pose a significant threat to your bottom line. Left unchecked, spam leads can inflate the cost of your paid search campaigns and dramatically compromise your conversion rate ROI. Since summer of this year, the Paid Search Team at Enrollment Resources has observed a marked escalation in a variety of […]

Do You Need a New Website?

How to know when it’s time to replace or repair I was recently involved in a small fender bender. Thankfully no one was injured, but there was some damage to my car. What to me seemed like a minor dent and busted light, to my mechanic was a reason to write off the car. I […]

How to Check Your Website’s Foundation

In this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website. The backend of your website is like the foundation of a […]

Are You Missing Out on Mobile Leads?

Do you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe bet that the majority of […]

Previous Education & Enrollment

I want to like nectarines. There’s a nectarine tree in my parents’ yard and every summer they rave about the sweet fruit fresh off the branch. But I’ll never know, because years ago I bit into one and didn’t realize that, in addition to a pit, this particular nectarine also harbored a small spider. Since […]

Focus on Fulfillment

On an airplane. At a party. Ran into an old friend. In line for the bathroom. These are just some of the places you might be asked, “so, what do you do?” It’s the ubiquitous question of our times. We ask one another this question because “what we do” for a living goes beyond earning […]

35% of Prospect Student’s Can’t Do This ONE Thing

EDU Research Reveals Surprising Barrier to Enrollment “Dream Big.” “Reach for the Stars.” “If you believe it, you can achieve it.” These types of sayings feel omnipresent in career counseling offices, right up there with the frazzled kitten precariously dangled from a tree branch whose soft face and dark saucer eyes implore onlookers with the […]