Beware the Pettiness of Marketing Agencies
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause. What happened?
Entries by Shane Sparks
What risk mitigation questions are you asking?
We were having a beer together lately, reflecting on our relationships with our clients. We landed on the insight that in addition to schools buying services based on benefits, they also buy on risk mitigation. Let’s say a marketing company promises a school a big benefit. If promises are not kept, a nightmare could unravel […]
How Google is Driving Up Adwords Lead Costs
This is important if you use Google Adwords… Over the past 6-12 months or so, we’ve seen Adwords lead costs continue to rise, despite several major advertisers (such as Corinthian) leaving the market. It didn’t make sense. With less competition, why were bid cost, and as a consequence cost-per-lead, continuing to rise? We believe we’ve […]
Our Christmas Gift to You!
At Enrollment Resources, we’ve been known to do things a bit differently and this holiday season is no exception. Other companies may send you Christmas cards or chocolates, however, we are sharing with you a gift we hope will warm your heart. Imagine, if you will, taking a short break from your busy day to […]
How the Lead Generation Industry is Putting the Career College Sector Out of Business
I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked […]
Release: Enrollment Resources VIATeC Employer of the Year Finalist
We are very proud to have been nominated and selected as a finalist for the Employer of the Year award at the 2014 VIATeC Technology Awards. These awards recognize accomplishments of local technology oriented businesses in the city of Victoria, BC. Victoria is a wonderful city to live in and we have such a vibrant […]