About Shane Sparks

Shane specializes in measurable marketing programs and has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.

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“35% Growth In Enrollments And Millions Saved In Advertising”

February 13, 2020 in ER Announcements & News, ER Case Studies, ER Testimonials /by Shane Sparks

How to Write Compliant Copy That Converts

December 10, 2018 in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in […]

The Hidden Motivations Of Your Prospective Students

October 31, 2018 in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane Sparks

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website […]

Beware the Pettiness of Marketing Agencies

February 22, 2018 in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Shane Sparks

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause. What happened?

[Podcast] Lost Revenue Finder Live

January 26, 2018 in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing SEO, Marketing Social Media, Marketing Strategy, Marketing Traditional Media, Virtual Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself. We usually run this exercise one-to-one, but we thought it would be […]

Start 2018 With Fresh Eyes

January 2, 2018 in Admissions DOA Stuff, Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

[Podcast] How To Create A Culture of Innovation

December 1, 2017 in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”? 16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at […]