About Shane Sparks
Shane specializes in measurable marketing programs and has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.
Entries by
Gregg Meiklejohn Retires; Shane Sparks to Serve as President & CEO
December 30, 2021in ER Announcements & News /by Shane SparksVICTORIA, British Columbia – Enrollment Resources Inc. announced today that Gregg Meiklejohn has retired from his role as CEO. Gregg Meiklejohn co-founded Enrollment Resources with Shane Sparks in 2003. Over […]
The Key to Successful Enrollment Marketing is Understanding Student Intent
September 8, 2021in Marketing Strategy /by Shane SparksAll enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to […]
Lead Generation Best-Practices for Schools: How Many Leads Does a School Really Need?
September 4, 2021in ER Announcements & News /by Shane SparksResearch has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or […]
Higher Education Lead Generation for Schools: Focus on Self-Generated Leads
September 3, 2021in ER Announcements & News /by Shane SparksWe’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, […]
Meaningful Differentiation
August 5, 2021in ER Announcements & News /by Shane SparksIt’s all a little phoney, unfortunately. Ghandi was a known bigot. Einstein a womanizer. Mother Teresa had a cruel streak. But human nature is to make people one thing or […]
Management: $4.5 Million Reasons You Should Care About Your Schools’ Website
July 10, 2021in ER Announcements & News /by Shane SparksRight now you could be generating 2-3x the organic leads you are currently getting from your website. The typical career school converts about 3% of the unique visitors that come […]
Enrollment Resources
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST