Entries by
Gregg Meiklejohn Retires; Shane Sparks to Serve as President & CEO
VICTORIA, British Columbia – Enrollment Resources Inc. announced today that Gregg Meiklejohn has retired from his role as CEO. Gregg Meiklejohn co-founded Enrollment Resources with Shane Sparks in 2003. Over the past 19 years, the company has emerged as a leading marketing innovator in the Career Education sector. “Gregg’s knowledge of marketing and the post-secondary […]
The Key to Successful Enrollment Marketing is Understanding Student Intent
All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to enrolling — they’ve done their research, view your brand favourable, or have some connection to your school. Others are at the very beginning of their […]
Lead Generation Best-Practices for Schools: How Many Leads Does a School Really Need?
Research has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or ignored, and enrollments flat line. Basically you reach the mental capacity limits for your Admission people. So to figure out your lead goal, just multiply admissions […]
Higher Education Lead Generation for Schools: Focus on Self-Generated Leads
We’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, social (in that order of importance). Only then do they augment as needed with downstream sources. Downstream might be education portals, pay-per-lead vendors, general advertising. […]
Meaningful Differentiation
It’s all a little phoney, unfortunately. Ghandi was a known bigot. Einstein a womanizer. Mother Teresa had a cruel streak. But human nature is to make people one thing or the other, their legacies do not reflect the shades of their characters. Everyone knows Ghandi was benevolant. Einstein a humanitarian genius. Mother Teresa the embodiment […]
Management: $4.5 Million Reasons You Should Care About Your Schools’ Website
Right now you could be generating 2-3x the organic leads you are currently getting from your website. The typical career school converts about 3% of the unique visitors that come to their website into a legitimate inquiry. Our clients averaged 8.46% in Feb 2021. The gap between those figures is explained by a few things: […]