About Shane Sparks
Shane specializes in measurable marketing programs and has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.
Entries by Shane Sparks
The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in […]
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website […]
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause. What happened?
We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself. We usually run this exercise one-to-one, but we thought it would be […]
The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.
An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it’s “how things have always been done”? 16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at […]
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Office Hours: Mon to Fri, 8:00 – 4:00 PST