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Gregg Meiklejohn Retires; Shane Sparks to Serve as President & CEO
VICTORIA, British Columbia – Enrollment Resources Inc. announced today that Gregg Meiklejohn has retired from his role as CEO. Gregg Meiklejohn co-founded Enrollment Resources with Shane Sparks in 2003. Over […]
The Key to Successful Enrollment Marketing is Understanding Student Intent
All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to […]
Lead Generation Best-Practices for Schools: How Many Leads Does a School Really Need?
Research has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or […]
Higher Education Lead Generation for Schools: Focus on Self-Generated Leads
We’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, […]
Meaningful Differentiation
It’s all a little phoney, unfortunately. Ghandi was a known bigot. Einstein a womanizer. Mother Teresa had a cruel streak. But human nature is to make people one thing or […]
Management: $4.5 Million Reasons You Should Care About Your Schools’ Website
Right now you could be generating 2-3x the organic leads you are currently getting from your website. The typical career school converts about 3% of the unique visitors that come […]