One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause. What happened?
About Shane Sparks
Shane specializes in measurable marketing programs and has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.
Entries by Shane Sparks
We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself. We usually run this exercise one-to-one, but we thought it would be […]
The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.
Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?
The final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…
The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into topics including how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters you can use today.
Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression.
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