All enrollment marketing, regardless of the type of school, is a response to prospective student intent. Every prospective student is on a buying continuum: Some are very close to enrolling — they’ve done their research, view your brand favourable, or have some connection to your school. Others are at the very beginning of their […]
About Shane Sparks
Shane specializes in measurable marketing programs and has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.
Research has shown that an admission person only needs 60-80 leads per month max. Everything after that represents diminishing returns. The enrollment rate goes down, leads are poorly worked or ignored, and enrollments flat line. Basically you reach the mental capacity limits for your Admission people. So to figure out your lead goal, just multiply admissions […]
We’ve found the best-run, highest performing schools generally have a similar philosophy around education lead generation. They focus the majority of their effort on self-generated leads. Referrals, website, Google Ads, social (in that order of importance). Only then do they augment as needed with downstream sources. Downstream might be education portals, pay-per-lead vendors, general advertising. […]
It’s all a little phoney, unfortunately. Ghandi was a known bigot. Einstein a womanizer. Mother Teresa had a cruel streak. But human nature is to make people one thing or the other, their legacies do not reflect the shades of their characters. Everyone knows Ghandi was benevolant. Einstein a humanitarian genius. Mother Teresa the embodiment […]
Right now you could be generating 2-3x the organic leads you are currently getting from your website. The typical career school converts about 3% of the unique visitors that come to their website into a legitimate inquiry. Our clients averaged 8.46% in Feb 2021. The gap between those figures is explained by a few things: […]
The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in […]