Tammy Miles

About Tammy Miles

Our resident search engine marketing expert, Tammy Miles specializes in paid search strategies that complement client goals and Search Engine Optimization (SEO) efforts. As a certified Google Adwords professional, Tammy brings a wealth of experience, from building and managing multiple paid search accounts.

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How A/B Testing Failures Reveal Bigger Opportunities

December 1, 2021in ER Announcements & News, ER Case Studies, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Tammy Miles

Failing Forward: Unlock Hidden Insights As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a different angle on a value proposition, build channel partnerships, or realign our marketing for performance and growth. An area perhaps less explored is when bright […]

Are You Ready For A Strong January?

December 28, 2020in Admissions DOA Stuff, Admissions Strategy, Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Tammy Miles

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays. But, as we have all witnessed, 2020 has been anything but typical.

[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

September 28, 2020in ER Announcements & News, ER Case Studies, ER Testimonials, Marketing CRO (Conversion Rate Optimization), Marketing Management, Virtual Adviser /by Tammy Miles

The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.

[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

July 17, 2020in ER Announcements & News, ER Case Studies, ER Testimonials, Management & Leadership, Marketing Strategy /by Tammy Miles

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened […]

Google’s Mission: Content vs. User Context

June 10, 2019in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of […]

Is Your Website Design Getting In the Way?

November 13, 2014in Management & Leadership, Marketing Strategy /by Tammy Miles

Discover Lost Revenue by Shifting How You Communicate Your Business Online A common misconception about website optimization is that graphic design and “cool features” will drive the best returns. Designers will focus on “brand integrity” with slick images and fonts creating a beautiful presentation of your business online. Clearly, you want your best foot forward as this […]

Best Practices for Website Lead Generation

August 20, 2013in Management & Leadership, Marketing Strategy /by Tammy Miles

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a website lead generation best practice, especially in the education sector. When we give our prospective students too much choice, they become overwhelmed and often leave […]