Tammy Miles

About Tammy Miles

Our resident search engine marketing expert, Tammy Miles specializes in paid search strategies that complement client goals and Search Engine Optimization (SEO) efforts. As a certified Google Adwords professional, Tammy brings a wealth of experience, from building and managing multiple paid search accounts.

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How A/B Testing Failures Reveal Bigger Opportunities

December 1, 2021in ER Announcements & News, ER Case Studies, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Tammy Miles

Failing Forward: Unlock Hidden Insights As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a […]

Are You Ready For A Strong January?

December 28, 2020in Admissions DOA Stuff, Admissions Strategy, Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Tammy Miles

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing […]

[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%

September 28, 2020in ER Announcements & News, ER Case Studies, ER Testimonials, Marketing CRO (Conversion Rate Optimization), Marketing Management, Virtual Adviser /by Tammy Miles

The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what […]

[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

July 17, 2020in ER Announcements & News, ER Case Studies, ER Testimonials, Management & Leadership, Marketing Strategy /by Tammy Miles

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries […]

Google’s Mission: Content vs. User Context

June 10, 2019in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants […]

Is Your Website Design Getting In the Way?

November 13, 2014in Management & Leadership, Marketing Strategy /by Tammy Miles

Discover Lost Revenue by Shifting How You Communicate Your Business Online A common misconception about website optimization is that graphic design and “cool features” will drive the best returns. Designers will […]

Best Practices for Website Lead Generation

August 20, 2013in Management & Leadership, Marketing Strategy /by Tammy Miles

When looking at a website page from a marketing perspective, it’s important to define the ONE action you want your prospects to do when visiting your page. This is a […]