How Small Changes Can Add Up to Big Enrollments

Tom King will lead a fun and interactive session that will change the way you view everything you do as a school (as well as personally). The session will explore conversion rate optimization (CRO) and school best-practices using A/B split testing.

Attendees will learn how:

• To increase inquiries by testing alternate versions of a web page or landing page and generate more leads without buying more media, increasing revenue, efficiency, and profitability.
• Slight improvements in interview techniques and other advertising and school processes can add up to BIG results.

If you aren’t split testing now, you definitely will be after this.