Gregg Meiklejohn, Shane Sparks and Tom King will explore how you can easily achieve impressive conversion breakthroughs in your enrollment management process through testing.
- How executing simple split tests at your school can achieve impressive conversion breakthroughs
- Why the 1% improvements created by split testing are big wins for your school
- Why you should claim your place as your school’s Chief Testing Professional (CTP)
- Seven more easy split tests to add to your portfolio!***
There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, admission procedures, and student retention communication, to name a few.
Each one can be tested and improved through a process known as split testing. At Enrollment Resources, we believe split testing is the only tactic a school can use to increase revenues and protect operating budgets consistently.
*** Read the companion article to this webinar, Job Security Through a Culture of Testing, to learn eight split tests you can implement immediately at your school to optimize revenues and profits, and in turn create conversion rate breakthroughs.