How do you attract great students to your school? According to the famous author Steven Covey, and the practices of the world’s best engineers, “Start with the End In Mind“, and work backwards!
It’s a technique engineers use in building bridges, buildings and other structures that they want to last. Start with a vision for the project, then determine what components you need for it to become a reality. From architect to blueprints, reverse engineering can crank the odds up for creating something that will last 100 years or more.
In this podcast, our hosts Gregg Meiklejohn and Shane Sparks, as well as Tom King and sponsor Susan Schulz of Schulz and Associates show you how to create a vision for the kind of student you want to attract, and use Reverse Engineering techniques to identify the qualities you want to look for, and recruit. After all, your “ideal students” are the ones with the highest odds of becoming outstanding graduates and brand ambassadors.