Posts

[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

Read more

[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

Read more

Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

Read more

Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

Read more

Stop advertising by accident with Scientific Advertising

A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]

Will ACICS be disbanded?

ACICS is getting hassled, buckle up.

Thirteen US Attorney Generals are asking to disband ACICS. My prediction: human nature being what it is site visits will become more intense because regulators don’t need Attorney Generals hassling them.

Put in the extra effort right now to ensure that your education, financial aid and, in particular, career service processes are top flight, just in case your site visit regulator is extra-vigilant. Pay specific attention to career services outcomes as they relate to admissions.

Quick Tip: Text reminders increase meeting attendance

Texting increases meeting attendanceHow many times have you arranged a meeting only to have the other person arrive late, or not at all? Missed appointments are a frustrating waste of your time and money.

There is a simple way to improve your show rate for Admissions/Sales appointments: send a text reminder*. Try testing 1-2 hours prior to the meeting and see what your results are. In your testing, try for a 7-9% lift.

A Vendor offering corporate texting services is Textaim (no, I don’t own shares).

* make sure you get permission first

Podcast

Nothing Found

Sorry, no posts matched your criteria